While campaign sizes, budgets, and objectives vary between brands, there are a few common questions that all metasearch advertisers have to answer. One of the most prevalent is “Which cost model should I use?”. This question deserves serious thought, as there are pros and cons to the various cost models. Making the right choice requires a complete understanding of each...
This week at Google Marketing Live, Google announced that Hotel Ads will be joining Google Ads. You can find more details from Google’s announcement here. We were fortunate enough to have access to the alpha version of this product, and we're excited about its potential. “We've seen Google Hotel Ads Traffic steadily grow, with our partners experiencing an average 31%...
Over the course of the past few years, the travel industry has watched as Google has grown exponentially and become one of the leading hotel metasearch providers in the market. Today we’re discussing Google’s newest Hotel Ads product - Hotel campaigns. Google began the soft rollout of Hotel campaigns on March 8th, marking a major milestone in the ongoing evolution...
Advertising hotels through email have always been a tricky proposition. To do so effectively requires the dissemination of useful and attractive information, and the volatility of the space makes this a difficult challenge. Frequently changing hotel rates, availability and offers have historically limited a travel brand’s abilities to market via a static medium like email efficiently. With Google’s dynamic emails,...
It has been a big year for metasearch, and with so much growth in 2017, we can’t help but be excited about a new year. To prepare for 2018 and the future of metasearch, we’ve been collecting insights from industry experts. Through our recent survey, we gathered opinions from across the industry, collaborating with digital marketers at online travel agencies,...
What will metasearch look like in 2018? This question has become a favorite topic at the Koddi office, and it's one we plan on answering. With 2017 quickly coming to a close, the Koddi team is hard at work preparing for a new year. We are putting together a study that will help metasearch advertisers prepare for impending travel, digital marketing,...