Trivago Testing Blue Placement Location

Earlier this week, our analysts spotted a potential test on Trivago. In one experience, the positioning of the “blue placement” shifted from the top of the hotel listing to the bottom. While this is a relatively small change, it could potentially change how users engage with listings on Trivago. Below […]

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Five Key Metasearch Posts from 2016

It’s 2017! Excitement is in the air and the Koddi team is ramping up for another great year. With 2016 officially behind us, we are making sure to take stock of everything we learned this year. In doing so we rediscovered some important posts that we felt were worth revisiting. Winning […]

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Google Updates the mapresults Placement

Early in October Google made changes to Maps user experience, which impacts the Hotel Ads “mapresults” placement. They added new features and made some visually appealing updates to the user interface. It’s possible in the images below to see just how much this experience has evolved in the last 2 to […]

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Driving Bookings with Amenities

We are always looking for the best ways to improve our clients’ metasearch performance. With a growing number of properties participating, it can be difficult to stand out. While price, reviews, location and convenience remain the most important considerations for travelers, a study recently conducted by TripAdvisor identified that 77% of consumer booking decisions are influenced by the available amenities. Amenities serve as a value add for customers. The more discerning travelers will not even consider a property if the right amenities are not available.

Think of it this way, participating in metasearch is a lot like competing on The Bachelor. One customer has the choice of dozens of beautiful properties vying for their attention. All of them hoping to earn that coveted rose (in this case booking) and save themselves from elimination. So how do you stand out? Is it by being the easiest or cheapest option? This will definitely earn you a lot of attention, but it doesn’t often lead to a long term relationship. Everyone knows that the winner will be the one that “gets” the bachelor on a deeper level and can satisfy all of their needs. So how can your hotel win the rose? Attractive amenities may be the answer.

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Google Adds New Filter to Hotel Search Results

It looks like Google is at it again, this time quietly releasing some exciting new hotel search features. If you haven’t noticed yet, Google’s local 3 pack got a bit of a face lift in the last few days. A new filter “More” has been introduced, which currently allows users to filter by “Zagat Rated” hotels.

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The Importance of Core Data in Metasearch

Here at Koddi, we spend a lot of our time looking at performance metrics like impressions, clicks, bookings, revenue, conversion rates…. the list is endless.  We focus on these metrics because understanding performance allows us to identify new opportunities and optimize our campaigns. A laser like focus on key performance […]

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