nicholas.ward

Where are the Business Travelers?

A few months ago we were in the middle of 2017 planning and were talking to travel advertisers about their top goals for the coming year. One of the most common themes was driving more bookings from business travelers. This got us thinking a lot about what trends we’re seeing in the space overall and the best way to quantify them. In downstream conversations and projects, it became really apparent that it is far too easy to be prescriptive about this group instead of thinking about the bigger picture.

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Good News for Tablet Traffic

When tablets first came out, they were a technology of the affluent. I remember working with luxury retail brands at the time and there was incredible buzz about being able to reach users on that device. Traffic was cheap and conversion rates were good. Lots of experiences felt high end on tablets.

Travel has always had a problem with tablets, though. This chart – even if a few years old at this point – sums the problem up pretty nicely…

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How Friday’s DDoS Attacks Impacted Metasearch

If you’re reading this from the US, there’s a good chance that you were impacted in one way or another by the distributed denial of service attacks that took place against Dyn on October 21st. The attack resulted in disruptions for millions of users of many large and popular sites. Smaller but still important pieces of infrastructure were also impacted.

So did we see anything happen in metasearch? In short, yes. For many of our clients, it was business as usual, but a few were more impacted based on their publisher portfolio, technology stack, and global traffic mix. Here’s what we’re seeing so far.

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Major Experiment Promotes Google’s Hotel Ads

As of this morning and last night we’re seeing a major new experiment pop up across domains for hotel specific searches. The new format shifts the Hotel Ads unit from its usual home in the knowledge panel to the middle of the screen, sometimes even giving it preference over Text Ads…

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Refining the Mobile Hotel Ads Experience

In previous months and years, we’ve shared how Google Hotel Ads mobile traffic has gone from almost nonexistent, to fast growing, to competing with desktop. We’ve shared that for some of our clients, we’re driving more mobile bookings than desktop bookings. In meetings and QBRs, we can’t shout loud enough about how critical mobile is to creating beats on 2015 and 2016 revenue numbers.

At the risk of being redundant, we want to be perfectly clear: you can’t afford to ignore mobile.

And here’s yet another example of why this is true. Check out how refined Google’s mobile hotel search experience has become…

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Beyond Metasearch: Facebook’s Dynamic Ads for Travel

At Koddi, we’ve always been humbled by how often our clients lead our evolution into new features and offerings. When we do incredible work, clients proactively bring new opportunities to us and ask us to expand our technical expertise. A few months ago, clients began asking us to power more […]

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Google Hotel Ads Date Picker Updates

Today we were QA’ing some new ads and noticed a little something extra pulling our attention towards the date picker in Google’s hotel search experience: Notice the blue bar above the hotel list, prompting users to choose their dates? This is a subtle change to the UI but it could have […]

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Amenities Return to Google’s Hotel Search Results

When Hotel Finder was officially decommissioned, we mourned the loss of some very valuable search capabilities that allowed users to efficiently find the exact hotel they wanted. The amenities feature was one of these, but it looks like it may be making its way back into the hotel search results. Here’s what […]

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HEDNA Metasearch Workshop Follow Ups

Yesterday, I had the pleasure of speaking at the HEDNA Winter Conference on Metasearch Bid Management. The session also included Jason Price from HeBS Digital and Jon Eichelberger from Trivago, and was moderated by Steven Rubin. I think we were able to cover some great content and talk through some interesting questions […]

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New Callouts Live in Google Hotel Ads

About a week ago, we saw callouts starting to go live in Google Hotel Ads on mobile, and it looks like they have migrated to desktop now as well:   Here, Expedia have chosen to extend their Google Hotel Ad with two additional pieces of ad text, called callouts: Best […]

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