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Google’s Local Universal Now Shows Four Ads By Default

Google has increased the number of ads shown by default in its Local Universal listings from two to four. In this post, we take a look at what changes Google has made and the impact these are having on hotel performance, as well as what can be done to capitalize on these changes.

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Hotel Booking using the Facebook Messenger Platform

Last year we wrote about Facebook’s plans to launch Messenger bots which would, among other things, allow users to buy products, track orders, and even book hotel rooms, via an interactive, chat-based process. This year we returned to Facebook’s annual F8 developer conference to see what progress has been made. Any organization […]

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