How Google Surveys Hotel Searchers

All websites want to understand their users motivation for being there. Why is this user searching for that? Why is this user looking at this page/product? In advertising, we try to make broad assumptions of motivation. We sometimes get so caught up with the hypothetical explanations, that we overlook the […]

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New Nearby Deal Placement Spotted on Google

We’re seeing a new Deals placement for certain hotel queries on Google, now placed above the top ad slot. Clicking it brings you into the map results with the “Nearby Deal” preselected. From our observations, it appears that the Deals are nearby properties with similar ratings and amenities.

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