Blog

Insights from the Koddi team on hotel price ads, meta, and more...
Google Launches Trip Planning

We recently spotted Google’s trip planning experience on mobile. The experience can be triggered when users search for queries like “Where to go in Canada” or […]

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HEDNA Metasearch Workshop Follow Ups

Yesterday, I had the pleasure of speaking at the HEDNA Winter Conference on Metasearch Bid Management. The session also included Jason Price from HeBS Digital and Jon […]

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Common Hotel Ads Price Accuracy Issues

Price accuracy in meta is a critical piece for campaigns to run smoothly. Having the rate display accurately between the ad and the landing page is […]

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Google Updates the mapresults Placement

Early in October Google made changes to Maps user experience, which impacts the Hotel Ads “mapresults” placement. They added new features and made some visually […]

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New Callouts Live in Google Hotel Ads

About a week ago, we saw callouts starting to go live in Google Hotel Ads on mobile, and it looks like they have migrated to […]

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More Room Data Showing, Hotel Finder Placement Retired

Room Bundles – data that allows users engaging with Hotel Ads to select a specific room rate – are now showing in some hotel-specific Google […]

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New Multipliers on Google Hotel Ads

Google has launched two new bid multipliers today that will allow users to leverage check-in date in bidding decisions. The new multipliers are: Check-in day […]

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How will Labor Day 2015 bookings look?

At the end of each summer for the past few years, we’ve been able to rely on having one or two final big days; the Friday and Saturday before Labor day. Search activity is up fueled by getaways, last minute bookings, deals, and millions of dollars in TV advertising. Labor Day 2015 may be a bit different though…

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Designing event based applications with incron

Recently we wrote an article on leveraging AWS Lambda to create event based applications using S3. However what happens when you don’t have access to […]

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Creating Advertiser Value in Metasearch

It’s hard not to notice a lot of encouragement of a “race to the bottom” mentality in metasearch, and it’s not new. Some engines prioritize pricing over anything else. Others are prioritizing only deep discounts, often from the gray market.

Today there’s been a bit of a stir from an internal Google Now feature is encouraging rebooking on price drop. As a user, I love the idea of this feature. I already rely on Google Now, and would find a lot of value here. As an advertiser, I wouldn’t know exactly what to think.

Price is an important lever in any market, and there’s nothing inherently wrong with products and features that create price pressure. Balance here is important; we can’t expect healthy advertisers if all they ever get is more and more pressure.

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