Blog

Insights from the Koddi team on hotel price ads, meta, and more...
Driving Bookings with Amenities

We are always looking for the best ways to improve our clients’ metasearch performance. With a growing number of properties participating, it can be difficult to stand out. While price, reviews, location and convenience remain the most important considerations for travelers, a study recently conducted by TripAdvisor identified that 77% of consumer booking decisions are influenced by the available amenities. Amenities serve as a value add for customers. The more discerning travelers will not even consider a property if the right amenities are not available.

Think of it this way, participating in metasearch is a lot like competing on The Bachelor. One customer has the choice of dozens of beautiful properties vying for their attention. All of them hoping to earn that coveted rose (in this case booking) and save themselves from elimination. So how do you stand out? Is it by being the easiest or cheapest option? This will definitely earn you a lot of attention, but it doesn’t often lead to a long term relationship. Everyone knows that the winner will be the one that “gets” the bachelor on a deeper level and can satisfy all of their needs. So how can your hotel win the rose? Attractive amenities may be the answer.

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Google Adds New Filter to Hotel Search Results

It looks like Google is at it again, this time quietly releasing some exciting new hotel search features. If you haven’t noticed yet, Google’s local 3 pack got a bit of a face lift in the last few days. A new filter “More” has been introduced, which currently allows users to filter by “Zagat Rated” hotels.

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Limited Offers and Wallet in Google Hotel Ads

While examining Hotel Ads today using our favorite search query we spotted a new format for Limited Offers in Google Hotel Ads which allows the user to book using Google Wallet. This is the first time we’ve seen this combination of technologies used together, and the first time we’ve seen Google Wallet on desktop.

Images and a walkthrough of the entire experience after the hop…

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Messenger and the Hotel Booking Experience

We’re at F8 (the Facebook Developer Conference) this week exploring all the new things that Facebook has to offer. Yesterday a ton of cool stuff was announced, […]

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The Importance of Core Data in Metasearch

Here at Koddi, we spend a lot of our time looking at performance metrics like impressions, clicks, bookings, revenue, conversion rates…. the list is endless. […]

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Google Hotel Ads Becoming More Keyword Aware

Recently, we’ve talked a lot about the shift in traffic from Hotel Finder to Local Universal, and how we expect to see Hotel Ads become increasingly […]

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Google Local Universal 3-Pack Rollout Update

In mid-November, Google replaced the local carousel  in their organic SERP with the Local Universal 3-pack. Since then, we’ve noticed significant changes in the traffic flow […]

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Hotel Search Windows by Device Type

We are privileged at Koddi to get unique insight into user search and booking behavior. We pay particular attention to behavior on different devices (see Mobile Usage Trends in Metasearch,) and utilize this data to aid our clients in optimizing their metasearch campaigns. Here’s what we see…

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Tools and Methods for Multiple Weekly Deployments

Building an advanced bidding and reporting platform doesn’t just happen overnight. Our development team is constantly working on updating and improving the platform to give […]

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Major Changes to Hotel Search Results Now Live

Over the last few days, Google have announced a few changes to how Hotel Ads show up in the search results. We originally spotted this experiment in August and have been paying very close attention ever since.

This experiment has rolled out broadly in the last couple of days, and should be nearing reach to 100% of users. In tracking the impact across clients, we’ve found a few interesting things:

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