Blog

Insights from the Koddi team on hotel price ads, meta, and more...
Enterprise Metasearch Optimization

We recently wrote and released an ebook covering everything digital executives need to know about running high performance metasearch campaigns. This process gave us a framework for quantifying the metasearch opportunity, and we have been testing with clients and friends in the industry.

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Google Hotel Ads Bidding Made Simple

Google Hotel Ads bidding and optimization can be a bit confusing at first glance because it differs from most biddable channels out there; especially from other metasearch channels.

In this post, we’re going to break down Google HPA bidding and show you strategies to target the guests you want: whether it be by country, device, or even length of stay.

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HPAs are now Google Hotel Ads

Google has announced today that they are rebranding the Hotel Price Ads product as Hotel Ads. From the Google Travel team: Hotel Ads Website Launch […]

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Mobile Usage Trends in Metasearch

There are clear trends in the way consumers use different device types to book their travel online, come explore the insights we’ve uncovered.

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Google Testing Limited Offers On Hotel Finder

We’ve seen Google running a handful of tests lately. Yesterday, Nicholas showed us the new search experience coming to desktop. Today, we wanted to share with you […]

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New Hotel Search Results Experiment on Desktop

A new local search results format is being tested, and it could have an impact on Hotel Price Ads. See below for a screenshot taken […]

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Improvements in Hotel Price Ads “mapresults” Reporting

If you have done any analysis on Google Hotel Price Ads, you may have noticed that mapresults eligible impressions and impressions were being underreported. (Or you may have even spent some time digging into how you were getting that awesome 400% click-through rate!)

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Changes to Opaque Pricing Ads

Google is continuing to tweak the opaque pricing ad that we first uncovered in May. Here is a side-by-side comparison of the first ad we […]

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Hotel Finder Now Showing Multiple Room Rates

Google has changed the ad unit that is displayed on the hotel detail page of Hotel Finder. The unit now shows ads in an accordion […]

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Hotel Price Ads Mobile Growth

This has been an exciting month for Hotel Price Ads advertisers, with mobile traffic up about 45% (according to our calculations.) In late February, we […]

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