Google Hotel Finder

Google Experiments with Amenity Data

It looks like Google is starting to do some more experiments on Hotel Ads. Recently, we spotted an experiment on localuniversal that prominently highlights hotel amenity data beneath the metasearch ad unit. As of now, the experiment appears to be showing for a small amount of traffic.

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Major Changes to Hotel Search Results Now Live

Over the last few days, Google have announced a few changes to how Hotel Ads show up in the search results. We originally spotted this experiment in August and have been paying very close attention ever since.

This experiment has rolled out broadly in the last couple of days, and should be nearing reach to 100% of users. In tracking the impact across clients, we’ve found a few interesting things:

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Mobile Usage Trends in Metasearch

There are clear trends in the way consumers use different device types to book their travel online, come explore the insights we’ve uncovered.

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Google Testing Limited Offers On Hotel Finder

We’ve seen Google running a handful of tests lately. Yesterday, Nicholas showed us the new search experience coming to desktop. Today, we wanted to share with you another really cool experiment we’ve noticed on Hotel Finder. As of yesterday, we’ve seen Google testing limited offers in the top promotional ad unit. What’s Different? Percentage […]

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New Hotel Search Results Experiment on Desktop

A new local search results format is being tested, and it could have an impact on Hotel Price Ads. See below for a screenshot taken earlier today: Notice anything missing from the screenshot above? The carousel isn’t present in this experiment! It looks like this new format matches the rich […]

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Changes to Opaque Pricing Ads

Google is continuing to tweak the opaque pricing ad that we first uncovered in May. Here is a side-by-side comparison of the first ad we saw in May, and the ad we are seeing now. Ad Seen In May Recent Ad Experiment Key Changes Book now button replacing the Book […]

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Hotel Finder Now Showing Multiple Room Rates

Google has changed the ad unit that is displayed on the hotel detail page of Hotel Finder. The unit now shows ads in an accordion layout. However, the biggest change is that it now shows multiple room rates for a single advertiser. Note – We are seeing this ad in […]

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Hotel Finder Date Selector Test

It looks like the team working on Hotel Finder has another new test out, this time focusing on the date selector. Here is the original experience:  …and the experimental experience: In both experiences the date selector is triggered in order to guide a user toward entering their travel or stay dates. […]

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