News

New from Google: Shortcuts in Mobile Search

This week Google launched a new set of shortcuts in their mobile search aimed at directing users to their favorite information faster and easier than ever. These new shortcuts automatically appear on the Google home screen for mobile. While the options for iOS users are quite limited only including weather, […]

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Trivago Testing Blue Placement Location

Earlier this week, our analysts spotted a potential test on Trivago. In one experience, the positioning of the “blue placement” shifted from the top of the hotel listing to the bottom. While this is a relatively small change, it could potentially change how users engage with listings on Trivago. Below […]

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Product Update: Koddi Now Providing Facebook DAT Support for Vacation Packages

Koddi is proud to announce that we are expanding our support for Facebook DAT.  Koddi partners can now leverage Dynamic Ads for Travel (DAT) as a sales channel for not only hotels but also vacation packages. Ameropa-Reisen has been the pilot customer for this expansion and has already begun to display […]

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Preventing >$1,000,000 in Fraudulent Click Costs

In the last year alone, our fraud detection systems have identified over 48,175 record-level instances of click fraud, and we’re proud to have proactively saved clients over $1,000,000 in associated costs to date. Minimizing click fraud and recouping associated costs are activities best managed programmatically, but we can share some of the basics you can apply to any account.

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Good News for Tablet Traffic

When tablets first came out, they were a technology of the affluent. I remember working with luxury retail brands at the time and there was incredible buzz about being able to reach users on that device. Traffic was cheap and conversion rates were good. Lots of experiences felt high end on tablets.

Travel has always had a problem with tablets, though. This chart – even if a few years old at this point – sums the problem up pretty nicely…

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How Google Surveys Hotel Searchers

All websites want to understand their users motivation for being there. Why is this user searching for that? Why is this user looking at this page/product? In advertising, we try to make broad assumptions of motivation. We sometimes get so caught up with the hypothetical explanations, that we overlook the […]

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Five Key Metasearch Posts from 2016

It’s 2017! Excitement is in the air and the Koddi team is ramping up for another great year. With 2016 officially behind us, we are making sure to take stock of everything we learned this year. In doing so we rediscovered some important posts that we felt were worth revisiting. Winning […]

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Google’s Local Universal Now Shows Four Ads By Default

Google has increased the number of ads shown by default in its Local Universal listings from two to four. In this post, we take a look at what changes Google has made and the impact these are having on hotel performance, as well as what can be done to capitalize on these changes.

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Metasearch Optimization: Getting Ready for 2017

As we begin to plan for the new year, I thought it might be a good time to remind ourselves of some often overlooked fundamentals to a successful metasearch program. We get completely engulfed by the budget and planning process all the while overlooking the importance of auditing, refreshing and […]

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How Friday’s DDoS Attacks Impacted Metasearch

If you’re reading this from the US, there’s a good chance that you were impacted in one way or another by the distributed denial of service attacks that took place against Dyn on October 21st. The attack resulted in disruptions for millions of users of many large and popular sites. Smaller but still important pieces of infrastructure were also impacted.

So did we see anything happen in metasearch? In short, yes. For many of our clients, it was business as usual, but a few were more impacted based on their publisher portfolio, technology stack, and global traffic mix. Here’s what we’re seeing so far.

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