HPAs are now Google Hotel Ads

Google has announced today that they are rebranding the Hotel Price Ads product as Hotel Ads. From the Google Travel team:

Hotel Ads Website Launch
The travel team launched the Hotel Ads website (www.google.com/ads/hotels) earlier this week. This site provides be a general overview of Hotel Ads, and provides a list of third-parties with which smaller partners can integrate.

Updated names for Google’s hotel products
We have also updated the names for our hotel products to better align with other Google ads products:

  • Hotel Price Ads are now Hotel Ads
  • The Hotel Price Ads API is now split into the Hotel Prices API and the Hotel Ads API
  • The partner front end is officially named Hotel Ads Center, and you can still access it via the same URL. You can find instructions on how to use Hotel Ads Center here.

Hotel Prices Help Center
In conjunction with the updated names, we’ve replaced the support site on Google Developers with the Hotel Prices Help Center (https://support.google.com/hotelprices). Support FAQs, guidelines, policies, and best practices are documented here, and resources are now easy to find.

Best regards, Google Travel Team

Here is a quick look at the new site…

Screen Shot 2014-10-24 at 6.43.22 AM

Beyond looking good, the site hosts some great high level content and introductory best practices… here are some pieces of content worth digging into:

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