A few months ago we blogged about mobile Hotel Finder going live. Today, Google made it official with a post on the Google Commerce blog. The post outlines two key features of the mobile experience, highlighted deals and the new Google Wallet integration, which makes it easier for consumers to book a hotel with advertisers running Hotel Price Ads.

In addition to this announcement, we’re seeing more and more Hotel Finder commercial units show up on mobile devices. Below is a search for “hotels in dallas” with the commercial unit emphasized.

Potentially as a result of expanded commercial units, our clients are also tracking a massive increase in mobile traffic since last week, with mobile traffic now being a significant contributor to total campaign traffic.

Next Steps and Considerations

Koddi clients can review their mobile traffic and performance by selecting the “device type” dimension in any report and bid on mobile traffic separately using the mobile multiplier from the interface or bulk bidding tools.

Further, you might review the following:

1. Are you fully set up to display ads on mobile Hotel Finder, as well as track and bid for mobile devices?
2. If traffic is diverted from paid or organic search to Hotel Finder, how will this affect your customer acquisition efforts?
3. Are your mobile landing pages properly optimized for traffic from this channel?
4. What is your company’s stance on Wallet integration? Is it worth reconsidering given the extended visibility?

If you have any questions about maximizing the performance of mobile Hotel Finder traffic or want to learn more about how Koddi can help save time, increase volume, and improve performance, feel free to get in touch!