Business travelers are a notoriously mercurial and diverse demographic, and as we’ve explored in previous posts, they can be tricky to target due to their vastly divergent booking protocols and preferences. Adding to these challenges is the fact that millennials are poised to claim their place as the predominant corporate travelers, a change that will radically disrupt the industry. As...
A few months ago we were in the middle of 2017 planning and were talking to travel advertisers about their top goals for the coming year. One of the most common themes was driving more bookings from business travelers. This got us thinking a lot about what trends we're seeing in the space overall and the best way to quantify them....