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3 Fundamental Practices of Metasearch Management

We all know the power of 101 – fundamental knowledge. In practice, what is fundamental leads to advanced applications and continuous pursuit of improvement. Today we wanted to share some fundamental practices of metasearch campaign management that we have always found helpful. Inventory Audit When it comes to updating the […]

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Google Hotel Ads Becoming More Keyword Aware

Recently, we’ve talked a lot about the shift in traffic from Hotel Finder to Local Universal, and how we expect to see Hotel Ads become increasingly integrated into the normal SERPs. Along with that shift, we’re seeing the results in the Local Universal 3-pack become much more keyword aware. Previously, the ranking […]

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Major Changes to Hotel Search Results Now Live

Over the last few days, Google have announced a few changes to how Hotel Ads show up in the search results. We originally spotted this experiment in August and have been paying very close attention ever since.

This experiment has rolled out broadly in the last couple of days, and should be nearing reach to 100% of users. In tracking the impact across clients, we’ve found a few interesting things:

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