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Google Adds New Filter to Hotel Search Results

It looks like Google is at it again, this time quietly releasing some exciting new hotel search features. If you haven’t noticed yet, Google’s local 3 pack got a bit of a face lift in the last few days. A new filter “More” has been introduced, which currently allows users to filter by “Zagat Rated” hotels.

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Google Hotel Ads Becoming More Keyword Aware

Recently, we’ve talked a lot about the shift in traffic from Hotel Finder to Local Universal, and how we expect to see Hotel Ads become increasingly integrated into the normal SERPs. Along with that shift, we’re seeing the results in the Local Universal 3-pack become much more keyword aware. Previously, the ranking […]

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