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Google Testing A New Mobile Experience for Hotel Ads

This weekend I was looking for something fun to do as a family for Mother’s Day, and I decided to check for same-day hotel stays in some nearby staycation towns. Of course, I was at a tee-ball game, so I had to do this research on my phone. When I […]

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Understanding Price Competitiveness

It may sound like common sense that when searching for the perfect hotel, price matters, but the rate displayed by a hotel advertiser can have a larger impact than simply attracting a customer. In addition to making your ads more attractive to potential customers, being price competitive can lead to: […]

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New User Experience for Google Hotel Ads

Google recently launched a filtering update to their desktop hotel search landing page that provides a more detailed experience for the user. These changes appear when the user selects “More hotels” under the local three pack that appears in the localuniversal landing. When users click a hotel in the local […]

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5 Metasearch Campaign Obstacles and How to Overcome Them

The metasearch arena is a highly competitive marketplace for both well-established brands and brand new advertisers. While this tends to be universally true across most auction-based advertising environments, travel brands face some unique challenges in the metasearch space. In this post, we will walk through many of the biggest obstacles […]

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Price Accuracy: Demystified

The King of Ad Quality Of the ad quality metrics for Google Hotel Ads, price accuracy is king. Not only can poor price accuracy push your campaign’s positioning into terra incognita, it will also impact your CVR once users start landing on higher prices than they clicked. This is why […]

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Feature Disparity in Google’s Hotel Search

In recent months, Google has added new filtering options for the two main ways users interact with a Hotel Ads, localuniversal (the knowledge panel in organic search) and mapresults (Google Maps.) I was drawn recently to a new filtering feature on the localuniversal search – the ‘Max Price/Night’ slider. We […]

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New Callouts Live in Google Hotel Ads

About a week ago, we saw callouts starting to go live in Google Hotel Ads on mobile, and it looks like they have migrated to desktop now as well:   Here, Expedia have chosen to extend their Google Hotel Ad with two additional pieces of ad text, called callouts: Best […]

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More Room Data Showing, Hotel Finder Placement Retired

Room Bundles – data that allows users engaging with Hotel Ads to select a specific room rate – are now showing in some hotel-specific Google Search results. When searching for a specific hotel, all looks normal. Both the Knowledge Panel and the standard “localuniversal” ads are showing: However, when a user […]

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Quick & Easy Google Hotel Ads Optimizations

We’ve been very lucky to work with lots of smart partners over the last couple of years. In that time we’ve collected a handful of best practices that any Hotel Ads advertiser can implement. The four activities below only take a few minutes to put in place, but can each have a significant impact on your campaign performance by driving lower CPCs and higher volumes.

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Better Hotel Search, Direct Bookings, and Crowdsourcing on Google

This is a big week for hotel metasearch. In the last few days alone, we’ve spotted three really important experiments or updates that have the potential to cause big shifts in the hotel marketing world. Further, the velocity of these changes point to a Google Travel team that is serious about iteration. The quick evolutions and the growth we’re seeing really solidify Google’s position as a major player in the space.

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