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HPAs are now Google Hotel Ads

Google has announced today that they are rebranding the Hotel Price Ads product as Hotel Ads. From the Google Travel team: Hotel Ads Website Launch The travel team launched the Hotel Ads website (www.google.com/ads/hotels) earlier this week. This site provides be a general overview of Hotel Ads, and provides a […]

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New Hotel Search Results Experiment on Desktop

A new local search results format is being tested, and it could have an impact on Hotel Price Ads. See below for a screenshot taken earlier today: Notice anything missing from the screenshot above? The carousel isn’t present in this experiment! It looks like this new format matches the rich […]

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Improvements in Hotel Price Ads “mapresults” Reporting

If you have done any analysis on Google Hotel Price Ads, you may have noticed that mapresults eligible impressions and impressions were being underreported. (Or you may have even spent some time digging into how you were getting that awesome 400% click-through rate!)

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