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Google Testing A New Mobile Experience for Hotel Ads

This weekend I was looking for something fun to do as a family for Mother’s Day, and I decided to check for same-day hotel stays in some nearby staycation towns. Of course, I was at a tee-ball game, so I had to do this research on my phone. When I […]

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New User Experience for Google Hotel Ads

Google recently launched a filtering update to their desktop hotel search landing page that provides a more detailed experience for the user. These changes appear when the user selects “More hotels” under the local three pack that appears in the localuniversal landing. When users click a hotel in the local […]

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New Callouts Live in Google Hotel Ads

About a week ago, we saw callouts starting to go live in Google Hotel Ads on mobile, and it looks like they have migrated to desktop now as well:   Here, Expedia have chosen to extend their Google Hotel Ad with two additional pieces of ad text, called callouts: Best […]

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More Room Data Showing, Hotel Finder Placement Retired

Room Bundles – data that allows users engaging with Hotel Ads to select a specific room rate – are now showing in some hotel-specific Google Search results. When searching for a specific hotel, all looks normal. Both the Knowledge Panel and the standard “localuniversal” ads are showing: However, when a user […]

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New Hotel Search Results Experiment on Desktop

A new local search results format is being tested, and it could have an impact on Hotel Price Ads. See below for a screenshot taken earlier today: Notice anything missing from the screenshot above? The carousel isn’t present in this experiment! It looks like this new format matches the rich […]

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