(UPDATED: MARCH 18, 2020) The World Health Organization has pronounced Europe as the new epicenter of the COVID-19 pandemic. Europe is now reporting daily increases in confirmed coronavirus cases at a rate higher than China during its height in February. Countries are now rapidly shutting their borders, allowing only essential travel for commuters and the shipment of goods. In addition...
When preparing a budget for the fiscal year, hotel marketers in Europe should pay close attention to seasonality and the type of prospective guests that book during each season. While it is intuitive to assume that summertime is the optimal season to spend your marketing budget, keep in mind that leisure and business travelers often follow divergent trends. With the...
Chinese New Year, also known as Lunar New Year or Spring Festival, is a holiday that celebrates the beginning of a new year based on the traditional lunar calendar. Akin to Christmas in the western world, over a quarter of the world’s population observes this holiday, especially in East Asia. This celebration is family oriented, as parents take vacations with...
As the most populous region for centuries, Asia-Pacific (APAC) is now one of the largest markets in every sense. Nearly two-thirds of the world’s population resides here, and their demand for travel increases steadily every year. Due to improvements in residents’ lifestyles and internet service investment, in 2018, digital ad spend across the whole region surged massively to $210.43 billion,...
This past year, we've seen some striking changes in summer travel trends. While traditionally favored destinations like the US, Canada, the UK, France, and the Mediterranean continue to attract a steady stream of vacationers, new regions are rapidly increasing in popularity. One reason for this shift seems to be the lure of global sporting events, such as the Olympics and...
In the next few weeks and all throughout March, schools across the US will be closing their doors for spring break vacation. There is usually a two-week traffic spike right in the middle of that period as a surge of last-minute bookers start to make plans and bookings. Popular spring break destinations see a 302% increase on average in clicks...