SEARCH

Comparing CPC vs CPA Cost Models

Over the past four years, we have had the pleasure of working with a broad range of advertisers. While the size, budget and campaign objectives vary between brands, there are a few common questions that all advertisers need to answer. One of the more prevalent being, which cost model should […]

Read More
Understanding Price Competitiveness

It may sound like common sense that when searching for the perfect hotel, price matters, but the rate displayed by a hotel advertiser can have a larger impact than simply attracting a customer. In addition to making your ads more attractive to potential customers, being price competitive can lead to: […]

Read More
5 Metasearch Campaign Obstacles and How to Overcome Them

The metasearch arena is a highly competitive marketplace for both well-established brands and brand new advertisers. While this tends to be universally true across most auction-based advertising environments, travel brands face some unique challenges in the metasearch space. In this post, we will walk through many of the biggest obstacles […]

Read More
Price Accuracy: Demystified

The King of Ad Quality Of the ad quality metrics for Google Hotel Ads, price accuracy is king. Not only can poor price accuracy push your campaign’s positioning into terra incognita, it will also impact your CVR once users start landing on higher prices than they clicked. This is why […]

Read More
4 Tips for Facebook’s Dynamic Ads for Travel

In our previous blog post, we highlighted the main differences between Dynamic Ads for Travel (DAT) and Dynamic Product Ads (DPA). Put simply, Dynamic Ads for Travel (DAT) is essentially Dynamic Product Ads (DPA), but designed specifically to support travel brands (boy, do we love acronyms.)

We have been running DAT campaigns from the earliest days of the program, and with participation steadily increasing, we figured this would be a good time for us to share some of the things that we’ve learned along the way.

Read More
Quick & Easy Google Hotel Ads Optimizations

We’ve been very lucky to work with lots of smart partners over the last couple of years. In that time we’ve collected a handful of best practices that any Hotel Ads advertiser can implement. The four activities below only take a few minutes to put in place, but can each have a significant impact on your campaign performance by driving lower CPCs and higher volumes.

Read More