Google has introduced a new way for travelers using the room booking module to sort and view hotel stay prices available through each partner. The update adds a drop-down menu featuring three different methods of splitting the stay’s price. Options include Nightly price (the cost per night minus fees and taxes), Nightly total (Nightly price + fees and taxes) and...
When it comes to pricing, travel brands are currently facing two sets of online competition. The first is fellow travel brands within their competitive set, with whom they’re vying for visibility and popularity among the same group of customers. The second is their own rates, as represented across the rest of the web from other advertisers. The travel industry is...
We're excited to announce our latest innovation, Koddi Price Intelligence (KPI). This new feature, now being offered in beta on the Koddi platform, will allow our clients to gain a better understanding of price accuracy and competitiveness. These insights will give digital marketers an unrivaled look into how their brand stacks up to the competition when it comes to price....
Even if you’re happy with your metasearch campaign performance, you might be leaving some opportunity on the table. When onboarding new clients at Koddi, we’ve seen just about every situation imaginable--from some of the most inefficient campaigns in the world to the ones where every possible outcome is covered and proactively automated. Through all of these scenarios, we’ve identified some...
We've been very lucky to work with lots of smart partners over the last couple of years. In that time we've collected a handful of best practices that any Hotel Ads advertiser can implement. The four activities below only take a few minutes to put in place, but can each have a significant impact on your campaign performance by driving lower CPCs and...