In the next few weeks and all throughout March, schools across the US will be closing their doors for spring break vacation. There is usually a two-week traffic spike right in the middle of that period as a surge of last-minute bookers start to make plans and bookings. Popular spring break destinations see a 302% increase on average in clicks...
Christmas is an important time of the year for digital advertisers, and there is no shortage of importance when it comes to metasearch performance during Christmas. With Christmas signaling the last week of the year, it’s important to keep a close eye on performance to ensure your properties spend to their budget while maintaining all of your KPIs. Now that...
Last week, we attended Facebook’s Travel Summit in New York. We heard some great talking points and vision from the Facebook team, including the continued discussion of a mobile-first approach and how to create engaging creative for travel brands. Much of the content displayed during the event featured snackable video, immersive canvas experiences, and performance video. For travel brands, Facebook...
If you've been following the Koddi Blog for a while, you already know that metasearch is one of our favorite topics to write about here. As the top provider of bid automation and reporting software, we get a lot of questions about the ins and outs of metasearch. Fortunately, we have been able to gain industry insights through managing campaigns for our...
It’s no secret that mobile is changing the way people research and book their travel online. Recently PhoCusWright found that by 2015 mobile travel bookings will make up over one quarter of the US online travel market, compared to 2% in 2011. Metasearch is also experiencing growth; the report noted a survey that found traveler preferences for metasearch sites increased from...