Our team has been working very hard on a major update to the Koddi platform. Consisting of over 12 major upgrades and comprising of around 50,000 new or refactored lines of code, Koddi v2.4 is now live across all accounts! This update will enable our clients to drive more revenue at a better return on investment, and better automate tasks that they are wasting precious time on today. We have been in testing for the last few days and are extremely pleased with the performance of the platform and the new functionality unlocked for users. Our goal is to give advertisers the ability to to manage their meta search campaigns with the same level of granularity, efficiency, and business intelligence that they enjoy in their most advanced campaigns in other digital channels like Search and Display. We believe that we’re well on our way with this new release and will continue to develop in the areas that drive success for our clients. Supporting TripAdvisor’s Meta Program We are very excited to announce is that we now support fully automated reporting for TripAdvisor campaigns. This has been the most requested enhancement to the platform. We believe that we have the most comprehensive solution for enterprise TripAdvisor management on the market and we’re just getting started. Expect to see more publishers, partners, and solutions that keep getting better every day as we continue to push forward. Advanced Hotel Price Ads Management Last week, we outlined a number of new bidding and reporting enhancements to Google’s Hotel Price Ads product. What we hadn’t announced yet is that within hours of these updates being released, we had already successfully integrated these enhancements into Koddi so that our clients could begin to utilize them. As Google continues to release new features and functionality for HPA advertisers, we will continue to quickly integrate them into the platform so that our clients have an edge in managing their campaigns. High Level Upgrade Summary Updated bid recommendation algorithm to consider additional client-specific factors Enhanced notification system Additional values and comparison options Support for advanced notification logic Ability to tie custom reports to notification triggers Extended 3rd party analytics support Support for custom feeds from Adobe Insights Enhanced support for Adobe SiteCatalyst data Added in app configuration support Added in-app comparison reporting Added support for multiple publishers to one account Added support for TripAdvisor reporting and management Added heatmap visualization to Dashboard Added support for mobile and length of stay multipliers Added support for device_type and room_bundle reporting Optimized date selector for improved performance Refactored front end code to improve performance Added bid exports to a queue system for large accounts so that workflow isn’t disrupted In addition to this upgrade we have continued to push many, many smaller enhancements to the platform on a regular basis. If you have any requests or ideas for new features, then please reach out to your account manager. We’re serious about the continued evolution of the platform and invite client feedback. If you have any questions about how to leverage the new features or how Koddi can help you drive more revenue from your Hotel Price Ads and meta search campaigns, send us an e-mail and we’ll schedule some time to discuss. Categories Metasearch