https://www.koddi.com/wp-content/uploads/2018/09/ResortPool.png|AccorHotels Attracts International Travelers in Key Markets
Using Hotel Ads’ Geo-targeting||
With over 4,300 hotels in 100 different countries, AccorHotels wanted to enhance its communication strategy and effectively reach new customers in key markets around the world. The company also wanted to sustain and support international growth in
both established and emerging markets while adapting its strategy to each hotel’s specific needs across the world.
AccorHotels|Metasearch Management|September 5, 2018
AccorHotels leveraged a combination of their existing data, Koddi’s proprietary bidding algorithms, and geo-targeting features in Hotel Ads to reach traffic that was likely to convert based on their location, messaging those users in their native
language. This allowed them to reach a segment of customers with high intent who were previously inaccessible. To inform and execute this approach with Hotel Ads, AccorHotels teamed up with Koddi to analyze international travel patterns and determine
customer interest in its key markets based on their location.
By reaching customers based on their location, AccorHotels was able to increase traffic and drive bookings to its key emerging markets. Following this success, AccorHotels will use this approach in both mature and emerging markets to more accurately
reach international travelers.
20%|lift in YoY traffic|65%|lift in YoY bookings|84% |lift in YoY revenue
https://www.koddi.com/wp-content/uploads/2018/09/OceanVillas.png|Our main objective is to support our hotels and adapt our
strategy according to their needs and the features of our partners. Thanks to Google Hotel Ads and Koddi, we are able to make sure we always take the most benefit from our investment.|Benedicte Bourdeaux Tonnerre|Head of Metasearch at AccorHotels
Contact our sales team to learn more.