Facebook made the Collections ad format available for Dynamic Ads for Travel last October. And just last week, Facebook released a case study highlighting IHG’s successful launch of the dynamic collections format for travel. The initial test results were impactful, driving a 3x higher ROAS and 11% increase in CTR. Since piloting this ad type, we’ve been able to roll...
Facebook recently announced new features for DAT which include new ad types, creative options, and targeting capabilities. By introducing new Dynamic Ads for Travel features, Facebook is helping advertisers increase their ability to reach customers where they are and accomplish marketing objectives like gaining awareness, generating leads, and driving booking volume. Not Just Retargeting Facebook has expanded DAT’s targeting capabilities...
Last week Facebook released broad audiences for Dynamic Ads to all advertisers globally on Facebook, Instagram and Audience Network. This is a huge move for Facebook toward a full-funnel approach that presents a major opportunity for travel advertisers to reach new customers with city-specific intent. We’re extremely excited to see this product rolled out for hotel advertisers on Dynamic Ads...
A little over a year ago, travel brands were using Dynamic Product Ads (DPA), a primarily retail-focused product, as a direct response marketing channel on Facebook. While our clients were experiencing growth on Facebook, making the product work for travel advertising was a real challenge which hindered initial growth. Facebook ultimately recognized an opportunity to adapt the product to better support...
Facebook’s Dynamic Ads for Travel (DAT) was created to capture travel-specific intent signals to allow advertisers to deliver relevant content to potential customers. As an early adopter of the product, we’ve had a significant amount of time to observe how users behave based on the events the Facebook pixel captures and how they relate to the customer journey. In this...
Earlier this month, Facebook released two new features that will improve advertisers' ability to effectively scale their campaigns and provide a highly relevant message. Feature 1: Dynamic Language Optimization Dynamic Language Optimization is an exciting new feature for DAT. Launched on March 16, it allows advertisers to efficiently run an ad in multiple languages, without building language-specific campaigns. Facebook can optimize...