In a competitive space like metasearch, it's no surprise to see the top players innovate and make changes to gain the most consumer share. Part of this involves consistently testing new interfaces in an attempt to optimize time on site, conversion rate, and plain old aesthetics. We've noticed both Kayak and TripAdvisor rolling out or testing new interfaces in the...
In recent months, Google has added new filtering options for the two main ways users interact with a Hotel Ads, localuniversal (the knowledge panel in organic search) and mapresults (Google Maps.) I was drawn recently to a new filtering feature on the localuniversal search - the 'Max Price/Night' slider. We see most of the volume for our clients go through...
Early in the week, we noticed an unusual spike in traffic in certain geographies in the southeast United States. Upon digging in, we found that the uptick in traffic was coming primarily from States in the path of Hurricane Matthew. We found that many users were searching for hotels further inland in their respective states. While the spike did impact...
Google has launched two new bid multipliers today that will allow users to leverage check-in date in bidding decisions. The new multipliers are: Check-in day of week: Allows advertisers to adjust bids by the clicked day of week. Advanced Booking Window: Allows advertisers to adjust bids based on how far in the future the user is searching for their hotel...
In mid-November, Google replaced the local carousel in their organic SERP with the Local Universal 3-pack. Since then, we’ve noticed significant changes in the traffic flow within the Hotel Ads search types. The new 3-pack began rolling out in the US market the week of November 17th. We immediately noted a 22% week over week increase in click volume for Local...
Google Hotel Ads bidding and optimization can be a bit confusing at first glance because it differs from most biddable channels out there; especially from other metasearch channels. In this post, we’re going to break down Google HPA bidding and show you strategies to target the guests you want: whether it be by country, device, or even length of stay. Bid...