Isis Phillips

AccorHotels’ Focus on Innovation Leads to 80%+ Revenue Growth

With over 4,300 hotels in 100 different countries, AccorHotels recognizes the importance of customizing its travel marketing strategies based on microtrends within different geographies. However, this kind of approach to travel marketing requires technology that can analyze and act upon huge amounts of data. Additionally, that same technology needs to […]

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Trends for Metasearch Engines in APAC

As the most populous region for centuries, Asia-Pacific (APAC) is now one of the largest markets in every sense. Nearly two-thirds of the world’s population resides here, and their demand for travel increases steadily every year. Due to improvements in residents’ lifestyles and internet service investment, in 2018, digital ad […]

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New Auction Experience Found on Trivago

Our metasearch partners have been devoting an increasing amount of effort to improving and testing new user experiences. Lately, we noticed a new auction experience on Trivago across several browsers. While this test seems to be available only in a handful of countries, it could mean changes are coming to […]

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The Year of the Dog: Digging into China’s Booking Trends

As a Taiwanese immigrant now residing in the US, I personally get into the “holiday spirit” during this time of the year. If you’ve heard that 2018 is the “Year of the Dog,” you may already know that another side of the globe is currently celebrating Chinese New Year, which […]

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Opportunities on Kayak Mobile

Kayak launched a new mobile experience a couple of months ago that allows its users to view a wider array of advertisers when searching on mobile. User Interface Updates Previously, when a user would click on a hotel, the resulting hotel page would display only one advertiser above the “More” […]

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5 Metasearch Campaign Obstacles and How to Overcome Them

The metasearch arena is a highly competitive marketplace for both well-established brands and brand new advertisers. While this tends to be universally true across most auction-based advertising environments, travel brands face some unique challenges in the metasearch space. In this post, we will walk through many of the biggest obstacles […]

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3 Fundamental Practices of Metasearch Management

We all know the power of 101 – fundamental knowledge. In practice, what is fundamental leads to advanced applications and continuous pursuit of improvement. Today we wanted to share some fundamental practices of metasearch campaign management that we have always found helpful. Inventory Audit When it comes to updating the […]

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