When looking at how to improve a metasearch campaign, there are a good number of levers at our disposal regarding bidding. However, there are also a lot of additional, time-consuming factors--such as whether or not a landing page is optimized across device types to help guide customers through the booking funnel. One of 2017’s emerging trends in metasearch, assisted bookings...
When booking a hotel, 61% of travelers consider the room's rate to be the most important consideration factor. Metasearch publishers like Google continue to focus on features that help users find the best price on a hotel room. We recently noticed that Google's price trends feature (which has existed on desktop and tablet for years) is available on mobile screens. This...
You don’t have to look far to have study after study tell you that customers are dynamically evolving, largely due to being constantly connected to the digital world. Digital marketers are responsible for not only understanding how their efforts direct customers through the customer decision-making journey, but also ensuring that their efforts are consistent on an omni-channel level. Understandably, different...