Keith Gray

IHG Grows Revenue & Bookings by 70%+ with Koddi’s Enterprise & Private Markets Solutions

A few weeks ago, we published a case study from our client, InterContinental Hotels Group (IHG), which showed the compelling results that they achieved after combining the power of Koddi’s technology with the extended audience reach of Google Hotel Ads. As a result of their recent campaign with Google Hotel […]

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Using Occupancy Data to Improve Metasearch Performance

A year ago, we first wrote about the power of occupancy-based bidding on the Koddi blog, and so today seems like the perfect day for a refresher on what occupancy-based bidding is and what has changed in the past year. What is occupancy-based bidding? Occupancy-based bidding is leveraging the occupancy […]

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How to Prepare for Spring Break Bookings

In the next few weeks and all throughout March, schools across the US will be closing their doors for spring break vacation. There is usually a two-week traffic spike right in the middle of that period as a surge of last-minute bookers start to make plans and bookings. Popular spring […]

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New Experiments on Google Hotel Ads

The Google Hotel Ads experiments are bountiful today. We’ve noticed multiple tests occurring across mobile and desktop traffic. It is always exciting to see Google implement changes that have the potential to improve the adoption of the Hotel Ads product by users. We’ve outlined some of the tests we’ve noticed […]

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Google Testing A New Mobile Experience for Hotel Ads

This weekend I was looking for something fun to do as a family for Mother’s Day, and I decided to check for same-day hotel stays in some nearby staycation towns. Of course, I was at a tee-ball game, so I had to do this research on my phone. When I […]

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Drive More Bookings With Occupancy Data

Metasearch is one the most effective channels to drive bookings to in-need properties. The availability of flexible bidding tools in the metasearch channel allows advertisers to be very specific in the way they prioritize budget and target users. By utilizing these bidding levers and internal occupancy data, it is possible […]

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Crowdsourcing for Better Hotel Search Results

Searching for a hotel this week, I kept seeing a feature pop up that we’ve written about a little bit in the past. If you haven’t experienced it before, there’s a small prompt to users, asking “Know what features this place has?” Once clicking (or tapping) in, you’re prompted with […]

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