Leah Simpson

The Impact of Natural Disasters on Digital Marketing

When natural disasters strike, they can leave massive devastation in their wake. In 2018, there have been 11 natural disasters that have totaled over $1 billion each in damages. The wildfires in California are the most recent event to capture attention across the country and pose a threat not only […]

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Announcing Support for Bing Hotel Ads

As metasearch marketers say goodbye to 2017 and prepare for 2018, one question on everyone’s mind is, “What is new in metasearch for 2018?” One answer to that question is Bing Hotel Ads! In 2017, Bing rolled out a controlled beta test of their new Hotel Ads offering to select […]

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TripAdvisor Launches Special Offers Filter

When booking a hotel, customers seek confidence that they are making the best purchasing decision. Whether that is booking the lowest price or taking advantage of a promotion, on-site messaging that helps a buyer feel confident can help increase conversion rate. TripAdvisor has new functionality live to promote Special Offers […]

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Top 5 Tips for Landing Page Optimization

When it comes to online advertising, there are many different ways to attract new customers. Strategic choices such as different brand logos, promotional callouts, and new messaging can be the difference between a new customer and a lost click. But what happens once a customer clicks through your ad? According to a study, […]

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The Importance of Rate Parity for Travel Brands

When it comes to pricing, travel brands are currently facing two sets of online competition. The first is fellow travel brands within their competitive set, with whom they’re vying for visibility and popularity among the same group of customers. The second is their own rates, as represented across the rest […]

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Understanding Price Competitiveness

It may sound like common sense that when searching for the perfect hotel, price matters, but the rate displayed by a hotel advertiser can have a larger impact than simply attracting a customer. In addition to making your ads more attractive to potential customers, being price competitive can lead to: […]

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New from Google: Shortcuts in Mobile Search

This week Google launched a new set of shortcuts in their mobile search aimed at directing users to their favorite information faster and easier than ever. These new shortcuts automatically appear on the Google home screen for mobile. While the options for iOS users are quite limited only including weather, […]

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