This year Google began to transition Hotel Ads to joining Google Ads. One of the first steps was the launch of the new Hotel Campaigns structure on Google Hotel Ads earlier this year. Hotel campaigns brought many changes and enhancements for metasearch. One of these enhancements is the opportunity to utilize […]
We have the privilege of working with some of the most innovative brands in travel. Recently, we had the opportunity to partner with Tablet, a leading curator of boutique hotels who specializes in matching travelers with unique travel experiences. Together, we made metasearch a winning digital channel, expanding the brand’s […]
If the goal of your metasearch campaign is to get clicks that turn into bookings, it’s important to create a smooth booking experience for users once they land on your website. We looked at multiple hotel sites to gather data on some of the ideal practices to improve conversion rates […]
Earlier this month, we wrote about new experiments we were seeing on Google Hotel Ads. We are now possibly seeing an update to this experience where Google is using ‘Book a Room’ on the call to action button instead of ‘Reserve a Room,’ and the page displays ads when it […]