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Google Launches Updated Mobile UX

As of this morning, we are seeing multiple new additions to the Google Hotel Ads mobile user experience. Most notably, we noticed a widespread implementation of the room booking module, a price trend overview, other locations, and a question/answer portion. As with all Google experiments, it will be interesting to […]

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Kayak BOB V2 and You

At Koddi, we get excited about being able to gain the most granular insights into our metasearch campaigns bookings, so the more data we are given, the better we are able to optimize. One publisher, in particular, has taken this feedback and gone above and beyond in providing granular data […]

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New Mobile User Experience on Google Hotel Ads

This morning we began to see a new Google Hotel Ads mobile user experience being tested. The user interface has a new sliding scale for price selection above the filters for specific amenities, and the date selection has received a face lift. Here is an example of what this new […]

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Winning Mobile Bookings in Metasearch – Revisited

About a year ago, we published a post outlining how to win mobile bookings. In this post, we will revisit some of the concepts we described in 2016 and update them to account for recent changes. Mobile has continued to be one of the largest segments of traffic on metasearch […]

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How Google Surveys Hotel Searchers

All websites want to understand their users motivation for being there. Why is this user searching for that? Why is this user looking at this page/product? In advertising, we try to make broad assumptions of motivation. We sometimes get so caught up with the hypothetical explanations, that we overlook the […]

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New Nearby Deal Placement Spotted on Google

We’re seeing a new Deals placement for certain hotel queries on Google, now placed above the top ad slot. Clicking it brings you into the map results with the “Nearby Deal” preselected. From our observations, it appears that the Deals are nearby properties with similar ratings and amenities.

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