Blog

Insights from the Koddi team on metasearch, travel ads, technology and more.
Google Hotel Ads to Join Google Ads

This week at Google Marketing Live, Google announced that Hotel Ads will be joining Google Ads. You can find more details from Google’s announcement here. […]

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Google Testing a New Search UI

Google is currently in the process of testing a new UI, in which the metasearch auction spot is now a part of the paid search […]

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Google Testing Similar Hotels Functionality in Hotel Ads on Desktop

While searching for hotels on Google Hotel Ads, users may find a new experience that shows additional similar properties. This experience appears to have replaced […]

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Trivago’s Small Market Test Could Prove Big Payoff for Suppliers

Recently, Trivago implemented a test across select small markets that could shake up how the auction will behave in the future. This test has created […]

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Koddi Offsite 2018: Celebrating and Learning in Hilton Head

It’s been said that if you want to really get to know someone, you should travel together. Last week, our team put that theory into […]

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Google Testing Variable Occupancy in Germany

An important distinction travelers make when booking a hotel room is the designation of how many people will be staying in the hotel room. Business […]

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What You Actually Need to Know About the GDPR

Whether you hung on every word of Mark Zuckerberg’s congressional hearing, or you routinely click “share” without a second thought, you can’t help but be […]

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The 2018 F8 Developer Conference

Every year, Facebook hosts its F8 Developer Conference, where the company shows off its latest features, highlights development plans for the coming year, and connects […]

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Introducing Hotel Campaigns on Google Hotel Ads

Over the course of the past few years, the travel industry has watched as Google has grown exponentially and become one of the leading hotel […]

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New Auction Experience Found on Trivago

Our metasearch partners have been devoting an increasing amount of effort to improving and testing new user experiences. Lately, we noticed a new auction experience […]

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