Blog

Insights from the Koddi team on metasearch, travel ads, technology and more.
AccorHotels’ Focus on Innovation Leads to 80%+ Revenue Growth

With over 4,300 hotels in 100 different countries, AccorHotels recognizes the importance of customizing its travel marketing strategies based on microtrends within different geographies. However, […]

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The Impact of Natural Disasters on Digital Marketing

When natural disasters strike, they can leave massive devastation in their wake. In 2018, there have been 11 natural disasters that have totaled over $1 […]

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IHG Grows Revenue & Bookings by 70%+ with Koddi’s Enterprise & Private Markets Solutions

A few weeks ago, we published a case study from our client, InterContinental Hotels Group (IHG), which showed the compelling results that they achieved after […]

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Utilizing Google Retargeting Audiences for Metasearch

This year Google began to transition Hotel Ads to joining Google Ads. One of the first steps was the launch of the new Hotel Campaigns structure […]

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Trends for Metasearch Engines in APAC

As the most populous region for centuries, Asia-Pacific (APAC) is now one of the largest markets in every sense. Nearly two-thirds of the world’s population […]

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Metasearch is Creating Tomorrow’s Digital Leaders

When we started Koddi, there was still a lot of mystery in the world of metasearch. There were probably less than 50 true experts in […]

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Google Testing a New Hotel Search Experience on Desktop

Google has always done its part to stay innovative and make sure its products set the bar. So, it’s no surprise that Google is currently […]

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How the World Cup Influenced 2018 Summer Travel Trends

This past year, we’ve seen some striking changes in summer travel trends. While traditionally favored destinations like the US, Canada, the UK, France, and the […]

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The State of Metasearch in 2018

Last week, we had the privilege of attending the Direct Booking Summit in Dallas. Nicholas Ward, President and Co-founder of Koddi, moderated the panel discussion […]

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Golden Week: China’s Biggest Holiday for Travel

There are two major holidays in China that most Chinese make big travel plans for. The first is the Spring Festival, which coincides with China’s […]

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