Blog

Insights from the Koddi team on hotel price ads, meta, and more...
Google Testing Vacation Rentals Accommodation Type

We’ve seen vacation rentals make it into Google Hotel Ads’ search results before, but we’re now seeing a filter on some searches that allows a user […]

Read More
10 Ways to Maximize Summer Metasearch Performance

This week marked the summer solstice and the official beginning of the summer season. For travel brands, however, the summer travel season has been in […]

Read More
Google Testing Price-First Format in Hotel Ads

This morning we’re seeing a new Google Hotel Ads experiment out in the wild. The new format features the nightly price first, pushing the logo […]

Read More
Placement Optimization on Dynamic Ads for Travel

When it comes to Facebook advertising, where you place your ad can be as important as what your ad says. Placement optimization can boost performance […]

Read More
Kayak and TripAdvisor Testing New Interfaces

In a competitive space like metasearch, it’s no surprise to see the top players innovate and make changes to gain the most consumer share. Part […]

Read More
Winning Mobile Bookings in Metasearch – Revisited

About a year ago, we published a post outlining how to win mobile bookings. In this post, we will revisit some of the concepts we […]

Read More
Comparing CPC vs CPA Cost Models

Over the past four years, we have had the pleasure of working with a broad range of advertisers. While the size, budget and campaign objectives […]

Read More
Understanding Events on Dynamic Ads for Travel

Facebook’s Dynamic Ads for Travel (DAT) was created to capture travel-specific intent signals to allow advertisers to deliver relevant content to potential customers. As an […]

Read More
Google Testing A New Mobile Experience for Hotel Ads

This weekend I was looking for something fun to do as a family for Mother’s Day, and I decided to check for same-day hotel stays […]

Read More
Understanding Price Competitiveness

It may sound like common sense that when searching for the perfect hotel, price matters, but the rate displayed by a hotel advertiser can have […]

Read More