Blog

Insights from the Koddi team on metasearch, travel ads, technology and more.
Growing Brand Awareness with Tablet Hotels

We have the privilege of working with some of the most innovative brands in travel. Recently, we had the opportunity to partner with Tablet, a […]

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Google Testing Vacation Rentals Callout on Hotel Ads

Another week, and another set of new tests rolled out for the Google Hotel Ads user interface. Our analysts have spotted a new “Neighborhood” section, […]

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Using Occupancy Data to Improve Metasearch Performance

A year ago, we first wrote about the power of occupancy-based bidding on the Koddi blog, and so today seems like the perfect day for […]

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Driving Facebook Performance With Cross-channel Analysis

Facebook’s Dynamic Ads for Travel (DAT) has proven to be a successful product for advertisers since its inception in 2016. As competition for users with […]

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Google’s New Look for Mobile Hotel Ads

“This year is going to be the year of mobile” is a talking point you have likely heard every year for the past five years, […]

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Koddi Workshop: How to Give an Effective Group Presentation

At Koddi, we believe that it is incredibly important to invest in the long-term development of our employees. While we pride ourselves in having the […]

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Highlights from ITB Berlin 2018

Earlier this month, over 110,000 trade visitors from around the globe gathered in Berlin for ITB Berlin (Internationale Tourismus-Börse Berlin). Our team attended the event, […]

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How AMP for Email Could Change the Way We Book Travel

Advertising hotels through email have always been a tricky proposition. To do so effectively requires the dissemination of useful and attractive information, and the volatility […]

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Target In-Market Travelers with Trip Consideration

Facebook continues to add more to the toolbox for travel advertisers. The latest vertical solution, which uses general travel intent, is trip consideration. It helps […]

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How to Prepare for Spring Break Bookings

In the next few weeks and all throughout March, schools across the US will be closing their doors for spring break vacation. There is usually […]

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