Blog

Insights from the Koddi team on hotel price ads, meta, and more...
The Importance of Rate Parity for Travel Brands

When it comes to pricing, travel brands are currently facing two sets of online competition. The first is fellow travel brands within their competitive set, […]

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Maintaining Efficiency in a Dynamic Mobile Environment

The Year of Mobile… Again 2017 is on track to see more than triple the amount of metasearch traffic compared to three years ago. To […]

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Infographic: The Top Metasearch FAQs

If you’ve been following the Koddi Blog for a while, you already know that metasearch is one of our favorite topics to write about here. As […]

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Introducing Koddi Price Intelligence

We’re excited to announce our latest innovation, Koddi Price Intelligence (KPI). This new feature, now being offered in beta on the Koddi platform, will allow […]

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Price Trends on Mobile for Google Hotel Ads

When booking a hotel, 61% of travelers consider the room’s rate to be the most important consideration factor. Metasearch publishers like Google continue to focus […]

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Google Testing Vacation Rentals Accommodation Type

We’ve seen vacation rentals make it into Google Hotel Ads’ search results before, but we’re now seeing a filter on some searches that allows a user […]

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10 Ways to Maximize Summer Metasearch Performance

This week marked the summer solstice and the official beginning of the summer season. For travel brands, however, the summer travel season has been in […]

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Google Testing Price-First Format in Hotel Ads

This morning we’re seeing a new Google Hotel Ads experiment out in the wild. The new format features the nightly price first, pushing the logo […]

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Placement Optimization on Dynamic Ads for Travel

When it comes to Facebook advertising, where you place your ad can be as important as what your ad says. Placement optimization can boost performance […]

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Kayak and TripAdvisor Testing New Interfaces

In a competitive space like metasearch, it’s no surprise to see the top players innovate and make changes to gain the most consumer share. Part […]

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