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Insights from the Koddi team on hotel price ads, meta, and more...
Google Testing Limited Offers On Hotel Finder

We’ve seen Google running a handful of tests lately. Yesterday, Nicholas showed us the new search experience coming to desktop. Today, we wanted to share with you […]

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New Hotel Search Results Experiment on Desktop

A new local search results format is being tested, and it could have an impact on Hotel Price Ads. See below for a screenshot taken […]

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Improvements in Hotel Price Ads “mapresults” Reporting

If you have done any analysis on Google Hotel Price Ads, you may have noticed that mapresults eligible impressions and impressions were being underreported. (Or you may have even spent some time digging into how you were getting that awesome 400% click-through rate!)

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Changes to Opaque Pricing Ads

Google is continuing to tweak the opaque pricing ad that we first uncovered in May. Here is a side-by-side comparison of the first ad we […]

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Hotel Finder Now Showing Multiple Room Rates

Google has changed the ad unit that is displayed on the hotel detail page of Hotel Finder. The unit now shows ads in an accordion […]

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Hotel Price Ads Mobile Growth

This has been an exciting month for Hotel Price Ads advertisers, with mobile traffic up about 45% (according to our calculations.) In late February, we […]

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Google Hotel Finder Opaque Pricing Experiment

Recently, we’ve seen Google experimenting with Priceline Express Deal ads in Hotel Finder. In the experiment, the promoted ad slot shows an ad for an […]

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How Room 77 Technology Might Impact Hotel Finder

Yesterday Bloomberg reported that Google and Room 77 have come to terms on an agreement licensing hotel-booking software. The deal reportedly nets Google one of […]

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Hotel Finder Date Selector Test

It looks like the team working on Hotel Finder has another new test out, this time focusing on the date selector. Here is the original experience: […]

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Hotel Price Ad Commercial Unit In Google Flights

We’ve been noticing Hotel Price Ad Commercial Units being displayed in Google Flights. In the sidebar, hotels are displayed for the destination city the user […]

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