Blog

Insights from the Koddi team on hotel price ads, meta, and more...
New User Experience for Google Hotel Ads

Google recently launched a filtering update to their desktop hotel search landing page that provides a more detailed experience for the user. These changes appear […]

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Proximity Matters: Finding the Closest Hotel

When searching for a hotel, there are many different ways users can search: They can search for a specific hotel or brand name They can […]

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Tell-Tale Signs You’re Losing in Metasearch

Even if you’re happy with your metasearch campaign performance, you might be leaving some opportunity on the table. When onboarding new clients at Koddi, we’ve […]

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5 Metasearch Campaign Obstacles and How to Overcome Them

The metasearch arena is a highly competitive marketplace for both well-established brands and brand new advertisers. While this tends to be universally true across most […]

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Price Accuracy: Demystified

The King of Ad Quality Of the ad quality metrics for Google Hotel Ads, price accuracy is king. Not only can poor price accuracy push […]

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Drive More Bookings With Occupancy Data

Metasearch is one the most effective channels to drive bookings to in-need properties. The availability of flexible bidding tools in the metasearch channel allows advertisers […]

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Increase Relevance With New Facebook Features

Earlier this month, Facebook released two new features that will improve advertisers’ ability to effectively scale their campaigns and provide a highly relevant message. Feature 1: […]

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Understanding Travelers at Key Decision-Making Points

You don’t have to look far to have study after study tell you that customers are dynamically evolving, largely due to being constantly connected to […]

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New from Google: Shortcuts in Mobile Search

This week Google launched a new set of shortcuts in their mobile search aimed at directing users to their favorite information faster and easier than […]

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Trivago Testing Blue Placement Location

Earlier this week, our analysts spotted a potential test on Trivago. In one experience, the positioning of the “blue placement” shifted from the top of […]

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