Blog

Insights from the Koddi team on metasearch, travel ads, technology and more.
Trivago’s Small Market Test Could Prove Big Payoff for Suppliers

Recently, Trivago implemented a test across select small markets that could shake up how the auction will behave in the future. This test has created […]

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Koddi Offsite 2018: Celebrating and Learning in Hilton Head

It’s been said that if you want to really get to know someone, you should travel together. Last week, our team put that theory into […]

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Google Testing Variable Occupancy in Germany

An important distinction travelers make when booking a hotel room is the designation of how many people will be staying in the hotel room. Business […]

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What You Actually Need to Know About the GDPR

Whether you hung on every word of Mark Zuckerberg’s congressional hearing, or you routinely click “share” without a second thought, you can’t help but be […]

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The 2018 F8 Developer Conference

Every year, Facebook hosts its F8 Developer Conference, where the company shows off its latest features, highlights development plans for the coming year, and connects […]

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Introducing Hotel Campaigns on Google Hotel Ads

Over the course of the past few years, the travel industry has watched as Google has grown exponentially and become one of the leading hotel […]

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New Auction Experience Found on Trivago

Our metasearch partners have been devoting an increasing amount of effort to improving and testing new user experiences. Lately, we noticed a new auction experience […]

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Growing Brand Awareness with Tablet Hotels

We have the privilege of working with some of the most innovative brands in travel. Recently, we had the opportunity to partner with Tablet, a […]

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Google Testing Vacation Rentals Callout on Hotel Ads

Another week, and another set of new tests rolled out for the Google Hotel Ads user interface. Our analysts have spotted a new “Neighborhood” section, […]

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Using Occupancy Data to Improve Metasearch Performance

A year ago, we first wrote about the power of occupancy-based bidding on the Koddi blog, and so today seems like the perfect day for […]

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