Blog

Insights from the Koddi team on Google Hotel Ads, Facebook DAT and more.
Introducing Koddi Price Intelligence

We’re excited to announce our latest innovation, Koddi Price Intelligence (KPI). This new feature, now being offered in beta on the Koddi platform, will allow […]

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Price Trends on Mobile for Google Hotel Ads

When booking a hotel, 61% of travelers consider the room’s rate to be the most important consideration factor. Metasearch publishers like Google continue to focus […]

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Google Testing Vacation Rentals Accommodation Type

We’ve seen vacation rentals make it into Google Hotel Ads’ search results before, but we’re now seeing a filter on some searches that allows a user […]

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10 Ways to Maximize Summer Metasearch Performance

This week marked the summer solstice and the official beginning of the summer season. For travel brands, however, the summer travel season has been in […]

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Google Testing Price-First Format in Hotel Ads

This morning we’re seeing a new Google Hotel Ads experiment out in the wild. The new format features the nightly price first, pushing the logo […]

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Placement Optimization on Dynamic Ads for Travel

When it comes to Facebook advertising, where you place your ad can be as important as what your ad says. Placement optimization can boost performance […]

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Kayak and TripAdvisor Testing New Interfaces

In a competitive space like metasearch, it’s no surprise to see the top players innovate and make changes to gain the most consumer share. Part […]

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Winning Mobile Bookings in Metasearch – Revisited

About a year ago, we published a post outlining how to win mobile bookings. In this post, we will revisit some of the concepts we […]

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Comparing CPC vs CPA Cost Models

Over the past four years, we have had the pleasure of working with a broad range of advertisers. While the size, budget and campaign objectives […]

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Understanding Events on Dynamic Ads for Travel

Facebook’s Dynamic Ads for Travel (DAT) was created to capture travel-specific intent signals to allow advertisers to deliver relevant content to potential customers. As an […]

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