Blog

Insights from the Koddi team on metasearch, travel ads, technology and more.
Driving Facebook Performance With Cross-channel Analysis

Facebook’s Dynamic Ads for Travel (DAT) has proven to be a successful product for advertisers since its inception in 2016. As competition for users with […]

Read More
Google’s New Look for Mobile Hotel Ads

“This year is going to be the year of mobile” is a talking point you have likely heard every year for the past five years, […]

Read More
Koddi Workshop: How to Give an Effective Group Presentation

At Koddi, we believe that it is incredibly important to invest in the long-term development of our employees. While we pride ourselves in having the […]

Read More
Highlights from ITB Berlin 2018

Earlier this month, over 110,000 trade visitors from around the globe gathered in Berlin for ITB Berlin (Internationale Tourismus-Börse Berlin). Our team attended the event, […]

Read More
How AMP for Email Could Change the Way We Book Travel

Advertising hotels through email have always been a tricky proposition. To do so effectively requires the dissemination of useful and attractive information, and the volatility […]

Read More
Target In-Market Travelers with Trip Consideration

Facebook continues to add more to the toolbox for travel advertisers. The latest vertical solution, which uses general travel intent, is trip consideration. It helps […]

Read More
How to Prepare for Spring Break Bookings

In the next few weeks and all throughout March, schools across the US will be closing their doors for spring break vacation. There is usually […]

Read More
Nostalgia Marketing in the Hospitality Industry

What if your vacation could truly transport you – not just to a new place, but rather to a past moment in time? In recent […]

Read More
The Year of the Dog: Digging into China’s Booking Trends

As a Taiwanese immigrant now residing in the US, I personally get into the “holiday spirit” during this time of the year. If you’ve heard […]

Read More
Metasearch Defined: A List of Industry Terms for Travel Advertisers

On my first day at Koddi, I wondered if I would ever be able to grasp what seemed like an unending catalog of acronyms and […]

Read More