Blog

Insights from the Koddi team on metasearch, travel ads, technology and more.
Announcing Support for Bing Hotel Ads

As metasearch marketers say goodbye to 2017 and prepare for 2018, one question on everyone’s mind is, “What is new in metasearch for 2018?” One […]

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How to Leverage User-Generated Content for Metasearch

The world of digital marketing is always evolving as travel brands try to keep up with consumer needs and the growing demand for transparency and […]

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Aspirational Travelers and New Year’s Resolution Demand

Every year, millions of people around the globe ring in the New Year and set new goals for themselves filled with optimism. Though weight loss […]

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New Year, New UI Update on Google Hotel Ads

With the new year underway, we noticed a user interface update on Google Hotel Ads. What stands out visually is the blue “Book A Room” […]

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The Impact of Christmas on Metasearch Performance

Christmas is an important time of the year for digital advertisers, and there is no shortage of importance when it comes to metasearch performance during […]

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Celebrating Another Year at the Koddi Holiday Party

Every year around the holidays, families and friends across the globe gather to spend time together, relax, reminisce on the passing year, and celebrate the […]

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What You Need to Know About Facilitated Bookings

When looking at how to improve a metasearch campaign, there are a good number of levers at our disposal regarding bidding. However, there are also […]

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Scaling Koddi’s Travel Solutions

Today is a tremendous day for the Koddi team. This morning, we announced the acquisition of the former HookLogic travel business from market leader Criteo. […]

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Koddi Acquires Former HookLogic Travel Business From Criteo

FORT WORTH, TX AND NEW YORK, NY – DECEMBER 7, 2017 – Koddi, a cloud-based marketing technology company for travel brands, today announced the acquisition […]

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Five Ways to Improve Your Website Conversion Rate

If the goal of your metasearch campaign is to get clicks that turn into bookings, it’s important to create a smooth booking experience for users […]

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