Blog

Insights from the Koddi team on hotel price ads, meta, and more...
Google Experiments with Amenity Data

It looks like Google is starting to do some more experiments on Hotel Ads. Recently, we spotted an experiment on localuniversal that prominently highlights hotel amenity data beneath the metasearch ad unit. As of now, the experiment appears to be showing for a small amount of traffic.

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Optimizing your Docker workflow

We create a lot of single responsibility services including fetching mail, downloading groups of files, cleaning data, importing data, and many others. This requires us to create new servers that need to be monitored and maintained so we use docker containers to normalize our process and work efficiently. From testing to staging to production, docker containers provide a simplistic way to create disposable server images.

The primary drawback is most docker images lack proper setup or are not designed for your network or architecture. Below are a list of recommendations that will make creating docker containers a less time consuming process.

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Game Theory in Online Ad Bidding

Although bidding for online advertisements seems like a mundane task, it actually reveals very complex strategic decisions made by the various bidders. Here we explore the game theory aspects of online ad bidding.

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Rate, Position, and Brand Preference in Metasearch

We like to run lots of experiments in and out of campaigns to test how users behave in metasearch and understand how we can help drive our clients more bookings at higher ROIs. In a recent experiment we set up a controlled metasearch environment and tracked how users responded to price, position, and advertiser-types.

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Moving One Billion Rows in MySQL (Amazon RDS)

So you may remember from our article in November of 2014 about our switch to Redshift, that Koddi uses Amazon Web Services (AWS) to power our platform. While we have moved some of our data to Redshift, we still have quite a bit in MySQL (RDS), and at the beginning of this year we needed to move our main database from one AWS account to another. The normal process when creating a copy of a database in RDS is to take a snapshot and spin up a new database from this snapshot. However, Amazon doesn’t allow you to share snapshots between accounts. This posed the question, how do we efficiently migrate over a billion rows of data?

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Driving Bookings with Amenities

We are always looking for the best ways to improve our clients’ metasearch performance. With a growing number of properties participating, it can be difficult to stand out. While price, reviews, location and convenience remain the most important considerations for travelers, a study recently conducted by TripAdvisor identified that 77% of consumer booking decisions are influenced by the available amenities. Amenities serve as a value add for customers. The more discerning travelers will not even consider a property if the right amenities are not available.

Think of it this way, participating in metasearch is a lot like competing on The Bachelor. One customer has the choice of dozens of beautiful properties vying for their attention. All of them hoping to earn that coveted rose (in this case booking) and save themselves from elimination. So how do you stand out? Is it by being the easiest or cheapest option? This will definitely earn you a lot of attention, but it doesn’t often lead to a long term relationship. Everyone knows that the winner will be the one that “gets” the bachelor on a deeper level and can satisfy all of their needs. So how can your hotel win the rose? Attractive amenities may be the answer.

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Google Adds New Filter to Hotel Search Results

It looks like Google is at it again, this time quietly releasing some exciting new hotel search features. If you haven’t noticed yet, Google’s local 3 pack got a bit of a face lift in the last few days. A new filter “More” has been introduced, which currently allows users to filter by “Zagat Rated” hotels.

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Limited Offers and Wallet in Google Hotel Ads

While examining Hotel Ads today using our favorite search query we spotted a new format for Limited Offers in Google Hotel Ads which allows the user to book using Google Wallet. This is the first time we’ve seen this combination of technologies used together, and the first time we’ve seen Google Wallet on desktop.

Images and a walkthrough of the entire experience after the hop…

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Messenger and the Hotel Booking Experience

We’re at F8 (the Facebook Developer Conference) this week exploring all the new things that Facebook has to offer. Yesterday a ton of cool stuff was announced, […]

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The Importance of Core Data in Metasearch

Here at Koddi, we spend a lot of our time looking at performance metrics like impressions, clicks, bookings, revenue, conversion rates…. the list is endless. […]

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