When it comes to online advertising, there are many different ways to attract new customers. Strategic choices such as different brand logos, promotional callouts, and new […]
When it comes to online advertising, there are many different ways to attract new customers. Strategic choices such as different brand logos, promotional callouts, and new […]
It is with heavy hearts that we’ve witnessed the destruction and despair left by Hurricane Harvey on the Gulf Coast this week. With our headquarters […]
Last week Facebook released broad audiences for Dynamic Ads to all advertisers globally on Facebook, Instagram and Audience Network. This is a huge move for […]
“Fish out of water” would be a fair characterization of my first day interning at Koddi. Having come from a primarily political science background, I […]
When I started my summer internship at Koddi, I knew very little about metasearch. Not only was I was nervous to work in an industry […]
This morning we began to see a new Google Hotel Ads mobile user experience being tested. The user interface has a new sliding scale for […]
A little over a year ago, travel brands were using Dynamic Product Ads (DPA), a primarily retail-focused product, as a direct response marketing channel on […]
We’re proud to share that Koddi was selected a winner for Best Marketing Automation Platform in the 3rd annual Digiday Signal Awards. The Digiday Signal […]
When it comes to metasearch traffic, the data for determining weekly trends for your account is readily available. We wanted to take it a step […]
When it comes to pricing, travel brands are currently facing two sets of online competition. The first is fellow travel brands within their competitive set, […]