Blog

Insights from the Koddi team on metasearch, travel ads, technology and more.
Top 5 Tips for Landing Page Optimization

When it comes to online advertising, there are many different ways to attract new customers. Strategic choices such as different brand logos, promotional callouts, and new […]

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Managing Your Hotel Marketing After a Natural Disaster

It is with heavy hearts that we’ve witnessed the destruction and despair left by Hurricane Harvey on the Gulf Coast this week. With our headquarters […]

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Reaching Broad Audiences with Dynamic Ads for Travel

Last week Facebook released broad audiences for Dynamic Ads to all advertisers globally on Facebook, Instagram and Audience Network. This is a huge move for […]

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3 Takeaways From My Digital Marketing Internship at Koddi

“Fish out of water” would be a fair characterization of my first day interning at Koddi. Having come from a primarily political science background, I […]

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What It’s Like to Be a Koddi Intern

When I started my summer internship at Koddi, I knew very little about metasearch. Not only was I was nervous to work in an industry […]

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New Mobile User Experience on Google Hotel Ads

This morning we began to see a new Google Hotel Ads mobile user experience being tested. The user interface has a new sliding scale for […]

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Leading the Charge on Facebook’s Dynamic Ads for Travel

A little over a year ago, travel brands were using Dynamic Product Ads (DPA), a primarily retail-focused product, as a direct response marketing channel on […]

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Koddi Wins Digiday Signal Award for Best Marketing Automation Platform

We’re proud to share that Koddi was selected a winner for Best Marketing Automation Platform in the 3rd annual Digiday Signal Awards. The Digiday Signal […]

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When Are the Highest Value Leads Generated on Google Hotel Ads?

When it comes to metasearch traffic, the data for determining weekly trends for your account is readily available. We wanted to take it a step […]

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The Importance of Rate Parity for Travel Brands

When it comes to pricing, travel brands are currently facing two sets of online competition. The first is fellow travel brands within their competitive set, […]

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