Recently, we’ve talked a lot about the shift in traffic from Hotel Finder to Local Universal, and how we expect to see Hotel Ads become increasingly […]
Recently, we’ve talked a lot about the shift in traffic from Hotel Finder to Local Universal, and how we expect to see Hotel Ads become increasingly […]
In mid-November, Google replaced the local carousel in their organic SERP with the Local Universal 3-pack. Since then, we’ve noticed significant changes in the traffic flow […]
Building an advanced bidding and reporting platform doesn’t just happen overnight. Our development team is constantly working on updating and improving the platform to give […]
Over the last few days, Google have announced a few changes to how Hotel Ads show up in the search results. We originally spotted this experiment in August and have been paying very close attention ever since.
This experiment has rolled out broadly in the last couple of days, and should be nearing reach to 100% of users. In tracking the impact across clients, we’ve found a few interesting things:
One of the major challenges of building an advanced bidding and reporting platform is dealing with the large amounts of data we see come in […]
We recently wrote and released an ebook covering everything digital executives need to know about running high performance metasearch campaigns. This process gave us a framework for quantifying the metasearch opportunity, and we have been testing with clients and friends in the industry.
Google Hotel Ads bidding and optimization can be a bit confusing at first glance because it differs from most biddable channels out there; especially from other metasearch channels.
In this post, we’re going to break down Google HPA bidding and show you strategies to target the guests you want: whether it be by country, device, or even length of stay.
Google has announced today that they are rebranding the Hotel Price Ads product as Hotel Ads. From the Google Travel team: Hotel Ads Website Launch […]
There are clear trends in the way consumers use different device types to book their travel online, come explore the insights we’ve uncovered.