This morning we began to see a new Google Hotel Ads mobile user experience being tested. The user interface has a new sliding scale for […]
This morning we began to see a new Google Hotel Ads mobile user experience being tested. The user interface has a new sliding scale for […]
A little over a year ago, travel brands were using Dynamic Product Ads (DPA), a primarily retail-focused product, as a direct response marketing channel on […]
We’re proud to share that Koddi was selected a winner for Best Marketing Automation Platform in the 3rd annual Digiday Signal Awards. The Digiday Signal […]
When it comes to metasearch traffic, the data for determining weekly trends for your account is readily available. We wanted to take it a step […]
When it comes to pricing, travel brands are currently facing two sets of online competition. The first is fellow travel brands within their competitive set, […]
The Year of Mobile… Again 2017 is on track to see more than triple the amount of metasearch traffic compared to three years ago. To […]
If you’ve been following the Koddi Blog for a while, you already know that metasearch is one of our favorite topics to write about here. As […]
We’re excited to announce our latest innovation, Koddi Price Intelligence (KPI). This new feature, now being offered in beta on the Koddi platform, will allow […]
When booking a hotel, 61% of travelers consider the room’s rate to be the most important consideration factor. Metasearch publishers like Google continue to focus […]
We’ve seen vacation rentals make it into Google Hotel Ads’ search results before, but we’re now seeing a filter on some searches that allows a user […]