Facebook

New Features on Dynamic Ads for Travel

Facebook recently announced new features for DAT which include new ad types, creative options, and targeting capabilities. By introducing new Dynamic Ads for Travel features, Facebook is helping advertisers increase their ability to reach customers where they are and accomplish marketing objectives like gaining awareness, generating leads, and driving booking […]

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Highlights from Facebook’s Global Partner Summit 2017

Our team traveled to San Francisco last week to attend the Global Partner Summit, Facebook’s annual event for Partners to hear about product roadmaps, trends and best practices for Facebook, Instagram, and Messenger. The theme for this year’s summit was ‘Build Beyond,’ an invitation for Partners to be bold in […]

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Facebook Travel Summit 2017

Last week, we attended Facebook’s Travel Summit in New York. We heard some great talking points and vision from the Facebook team, including the continued discussion of a mobile-first approach and how to create engaging creative for travel brands. Much of the content displayed during the event featured snackable video, […]

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Koddi Wins Facebook Innovation Spotlight for Driving Results

We’re thrilled to share that we’ve been awarded the Driving Results award in the 2017 Facebook Innovation Spotlight, an annual event that identifies game-changing innovations among Facebook Marketing Partners in the advertising industry. Koddi has been a Facebook Marketing Partner since 2016, and we’ve helped enterprise-level travel brands optimize complex […]

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Reaching Broad Audiences with Dynamic Ads for Travel

Last week Facebook released broad audiences for Dynamic Ads to all advertisers globally on Facebook, Instagram and Audience Network. This is a huge move for Facebook toward a full-funnel approach that presents a major opportunity for travel advertisers to reach new customers with city-specific intent. We’re extremely excited to see […]

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Leading the Charge on Facebook’s Dynamic Ads for Travel

A little over a year ago, travel brands were using Dynamic Product Ads (DPA), a primarily retail-focused product, as a direct response marketing channel on Facebook. While our clients were experiencing growth on Facebook, making the product work for travel advertising was a real challenge which hindered initial growth.  Facebook ultimately […]

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Placement Optimization on Dynamic Ads for Travel

When it comes to Facebook advertising, where you place your ad can be as important as what your ad says. Placement optimization can boost performance when using campaign objectives such as website clicks, mobile app installs, and conversions. Since dynamic ads for travel (DAT) is still a relatively new solution, […]

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Understanding Events on Dynamic Ads for Travel

Facebook’s Dynamic Ads for Travel (DAT) was created to capture travel-specific intent signals to allow advertisers to deliver relevant content to potential customers. As an early adopter of the product, we’ve had a significant amount of time to observe how users behave based on the events the Facebook pixel captures […]

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Increase Relevance With New Facebook Features

Earlier this month, Facebook released two new features that will improve advertisers’ ability to effectively scale their campaigns and provide a highly relevant message. Feature 1: Dynamic Language Optimization Dynamic Language Optimization is an exciting new feature for DAT. Launched on March 16, it allows advertisers to efficiently run an ad […]

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Product Update: Koddi Now Providing Facebook DAT Support for Vacation Packages

Koddi is proud to announce that we are expanding our support for Facebook DAT.  Koddi partners can now leverage Dynamic Ads for Travel (DAT) as a sales channel for not only hotels but also vacation packages. Ameropa-Reisen has been the pilot customer for this expansion and has already begun to display […]

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