Today, Google rolled out a brand new mobile experience for their Property Promotion Ads (PPA) product. This visual experience first launched as a test in December 2021 for a small portion of traffic, and now Google is expanding the new treatment across global markets. This new experience will not only add to the number of PPA ad units but also...
Google is testing a new user experience (UX) that is designed to elevate consumers’ hotel searches when booking travel. In this new UX, some users are served a destination-level search, complete with Property Promotion Ads – even when searching for and clicking into a specific property’s availability page. Standard Hotel Ads Experience In the standard metasearch experience, after a...
Google's bidding enhancement, enhanced cost-per-click (eCPC), supports their Google Hotel Ads ecosystem. Google defines eCPC as a bid setting that is designed to increase return on ad spend (ROAS) by automatically adjusting the manual CPC bid. This feature allows for auction-time adjustments to the bid (either an increase or decrease) based on Google’s proprietary insights on a user’s propensity to...
Last quarter, Google introduced intraday bidding for metasearch on Google Hotel Ads, adding to their already expansive arsenal of bid multipliers. Intraday bidding, also referred to as dayparting or ad scheduling, is a campaign-level bid multiplier and has been a valuable digital marketing tool for quite some time. However, its recent release on Google Hotel Ads marks the first time...
Our team recently spotted a user interface test on Google Hotel Search, which places a greater focus on a property's amenities. Zooming in on Featured Amenities In the current iteration of Google Hotel Search, a traveler’s search results include a listing of relevant properties that each feature a short, custom description about the hotel. In Google’s new testing UI, the...
Starting today, we are seeing organic listings serve for all auctions on Google Hotel Ads. This was previously tested by Google over the past few months but appears to be rolled out for all users and search queries. This new interface reduces the number of paid listings down to four links and introduces a new “organic” section below the meta...