Hotel Ads

New Experiments on Google Hotel Ads

The Google Hotel Ads experiments are bountiful today. We’ve noticed multiple tests occurring across mobile and desktop traffic. It is always exciting to see Google implement changes that have the potential to improve the adoption of the Hotel Ads product by users. We’ve outlined some of the tests we’ve noticed […]

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New Mobile User Experience on Google Hotel Ads

This morning we began to see a new Google Hotel Ads mobile user experience being tested. The user interface has a new sliding scale for price selection above the filters for specific amenities, and the date selection has received a face lift. Here is an example of what this new […]

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When Are the Highest Value Leads Generated on Google Hotel Ads?

When it comes to metasearch traffic, the data for determining weekly trends for your account is readily available. We wanted to take it a step further to get a better understanding of these patterns on an hourly level.  So over a two-week span, we tracked hourly spend, clicks, and bookings […]

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Price Trends on Mobile for Google Hotel Ads

When booking a hotel, 61% of travelers consider the room’s rate to be the most important consideration factor. Metasearch publishers like Google continue to focus on features that help users find the best price on a hotel room. We recently noticed that Google’s price trends feature (which has existed on […]

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Google Testing Vacation Rentals Accommodation Type

We’ve seen vacation rentals make it into Google Hotel Ads’ search results before, but we’re now seeing a filter on some searches that allows a user to proactively filter down to *only* vacation rentals. Though this represents just a slight shift in functionality, it could nonetheless signal a change in the […]

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Google Testing Price-First Format in Hotel Ads

This morning we’re seeing a new Google Hotel Ads experiment out in the wild. The new format features the nightly price first, pushing the logo and advertiser name to the right. Take a look below: This experiment appears to be serving approximately 5% of the time in the US. We […]

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Comparing CPC vs CPA Cost Models

Over the past four years, we have had the pleasure of working with a broad range of advertisers. While the size, budget and campaign objectives vary between brands, there are a few common questions that all advertisers need to answer. One of the more prevalent being, which cost model should […]

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Google Testing A New Mobile Experience for Hotel Ads

This weekend I was looking for something fun to do as a family for Mother’s Day, and I decided to check for same-day hotel stays in some nearby staycation towns. Of course, I was at a tee-ball game, so I had to do this research on my phone. When I […]

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Understanding Price Competitiveness

It may sound like common sense that when searching for the perfect hotel, price matters, but the rate displayed by a hotel advertiser can have a larger impact than simply attracting a customer. In addition to making your ads more attractive to potential customers, being price competitive can lead to: […]

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New User Experience for Google Hotel Ads

Google recently launched a filtering update to their desktop hotel search landing page that provides a more detailed experience for the user. These changes appear when the user selects “More hotels” under the local three pack that appears in the localuniversal landing. When users click a hotel in the local […]

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