Hotel Price Ads

Price Accuracy: Demystified

The King of Ad Quality Of the ad quality metrics for Google Hotel Ads, price accuracy is king. Not only can poor price accuracy push your campaign’s positioning into terra incognita, it will also impact your CVR once users start landing on higher prices than they clicked. This is why […]

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Drive More Bookings With Occupancy Data

Metasearch is one the most effective channels to drive bookings to in-need properties. The availability of flexible bidding tools in the metasearch channel allows advertisers to be very specific in the way they prioritize budget and target users. By utilizing these bidding levers and internal occupancy data, it is possible […]

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Google Launches Trip Planning

We recently spotted Google’s trip planning experience on mobile. The experience can be triggered when users search for queries like “Where to go in Canada” or “Canada Destinations“. Within a few clicks, the user can get destination details on flights, hotels, restaurants, points of interest, weather, and general travel info like popular times […]

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Common Hotel Ads Price Accuracy Issues

Price accuracy in meta is a critical piece for campaigns to run smoothly. Having the rate display accurately between the ad and the landing page is a significant factor for conversion rates on all sites, but it is especially important on Google Hotel Ads since its price accuracy is always being […]

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Google Updates the mapresults Placement

Early in October Google made changes to Maps user experience, which impacts the Hotel Ads “mapresults” placement. They added new features and made some visually appealing updates to the user interface. It’s possible in the images below to see just how much this experience has evolved in the last 2 to […]

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Driving Bookings with Amenities

We are always looking for the best ways to improve our clients’ metasearch performance. With a growing number of properties participating, it can be difficult to stand out. While price, reviews, location and convenience remain the most important considerations for travelers, a study recently conducted by TripAdvisor identified that 77% of consumer booking decisions are influenced by the available amenities. Amenities serve as a value add for customers. The more discerning travelers will not even consider a property if the right amenities are not available.

Think of it this way, participating in metasearch is a lot like competing on The Bachelor. One customer has the choice of dozens of beautiful properties vying for their attention. All of them hoping to earn that coveted rose (in this case booking) and save themselves from elimination. So how do you stand out? Is it by being the easiest or cheapest option? This will definitely earn you a lot of attention, but it doesn’t often lead to a long term relationship. Everyone knows that the winner will be the one that “gets” the bachelor on a deeper level and can satisfy all of their needs. So how can your hotel win the rose? Attractive amenities may be the answer.

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Google Adds New Filter to Hotel Search Results

It looks like Google is at it again, this time quietly releasing some exciting new hotel search features. If you haven’t noticed yet, Google’s local 3 pack got a bit of a face lift in the last few days. A new filter “More” has been introduced, which currently allows users to filter by “Zagat Rated” hotels.

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HPAs are now Google Hotel Ads

Google has announced today that they are rebranding the Hotel Price Ads product as Hotel Ads. From the Google Travel team: Hotel Ads Website Launch The travel team launched the Hotel Ads website (www.google.com/ads/hotels) earlier this week. This site provides be a general overview of Hotel Ads, and provides a […]

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Mobile Usage Trends in Metasearch

There are clear trends in the way consumers use different device types to book their travel online, come explore the insights we’ve uncovered.

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New Hotel Search Results Experiment on Desktop

A new local search results format is being tested, and it could have an impact on Hotel Price Ads. See below for a screenshot taken earlier today: Notice anything missing from the screenshot above? The carousel isn’t present in this experiment! It looks like this new format matches the rich […]

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