Marketing

AccorHotels’ Focus on Innovation Leads to 80%+ Revenue Growth

With over 4,300 hotels in 100 different countries, AccorHotels recognizes the importance of customizing its travel marketing strategies based on microtrends within different geographies. However, this kind of approach to travel marketing requires technology that can analyze and act upon huge amounts of data. Additionally, that same technology needs to […]

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The Impact of Natural Disasters on Digital Marketing

When natural disasters strike, they can leave massive devastation in their wake. In 2018, there have been 11 natural disasters that have totaled over $1 billion each in damages. The wildfires in California are the most recent event to capture attention across the country and pose a threat not only […]

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Metasearch is Creating Tomorrow’s Digital Leaders

When we started Koddi, there was still a lot of mystery in the world of metasearch. There were probably less than 50 true experts in the entire world. Few people had real insight into how these campaigns worked across the market. When telling the story of our business, we’ll often […]

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How the World Cup Influenced 2018 Summer Travel Trends

This past year, we’ve seen some striking changes in summer travel trends. While traditionally favored destinations like the US, Canada, the UK, France, and the Mediterranean continue to attract a steady stream of vacationers, new regions are rapidly increasing in popularity. One reason for this shift seems to be the […]

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Golden Week: China’s Biggest Holiday for Travel

There are two major holidays in China that most Chinese make big travel plans for. The first is the Spring Festival, which coincides with China’s Lunar New Year and when millions of people travel to spent time with their families. The second major holiday is China’s National Day. It’s often called […]

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New Report: How Global Events Impact Travel

Travel trends across the globe are constantly in flux due to a variety of different factors including: Socio-economics – including shifts in exchange rates like those seen in the U.K. after the Brexit decision; The draw of different types of popular events, such as the Olympics and FIFA World Cup; […]

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The Trends Defining Millennial Business Travelers

Business travelers are a notoriously mercurial and diverse demographic, and as we’ve explored in previous posts, they can be tricky to target due to their vastly divergent booking protocols and preferences. Adding to these challenges is the fact that millennials are poised to claim their place as the predominant corporate […]

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Airbnb: What You Need to Know to Stay Competitive

The travel industry is always evolving, and as advertisers, we must keep up with those changes and strive to stay innovative. We aim to do that by not only staying up to speed on industry research but also by implementing various strategies based on that research. In a recent research […]

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What You Actually Need to Know About the GDPR

Whether you hung on every word of Mark Zuckerberg’s congressional hearing, or you routinely click “share” without a second thought, you can’t help but be aware that data collection has become a hotly contested issue worldwide. Enter the GDPR —or, the General Data Protection Regulation—a regulation implemented by the European […]

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Nostalgia Marketing in the Hospitality Industry

What if your vacation could truly transport you – not just to a new place, but rather to a past moment in time? In recent years, leaders in the hospitality industry have started to promote “nostalgia tourism” – trips that take travelers back to the “good old days” by allowing […]

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