Travel

Chinese New Year Travel Trends in APAC

Chinese New Year, also known as Lunar New Year or Spring Festival, is a holiday that celebrates the beginning of a new year based on the traditional lunar calendar. Akin to Christmas in the western world, over a quarter of the world’s population observes this holiday, especially in East Asia. […]

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The Impact of Messaging Apps on APAC Travel

The mobile-only world is fast approaching in the travel industry. In terms of mobile booking rates for hotels, Asia is far ahead of the rest of the world, and China is leading the pack with 60% of its online bookings made on a smartphone. North America and Europe stand at […]

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Google Testing Price Modal Feature on Hotel Ads

Let’s say you want to take a quick getaway trip in the near future, but you don’t want to take the time to look through numerous date ranges to find the best rates for your hotel stay. When you finally decide where you want to go, you want to find […]

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Trends for Metasearch Engines in APAC

As the most populous region for centuries, Asia-Pacific (APAC) is now one of the largest markets in every sense. Nearly two-thirds of the world’s population resides here, and their demand for travel increases steadily every year. Due to improvements in residents’ lifestyles and internet service investment, in 2018, digital ad […]

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How the World Cup Influenced 2018 Summer Travel Trends

This past year, we’ve seen some striking changes in summer travel trends. While traditionally favored destinations like the US, Canada, the UK, France, and the Mediterranean continue to attract a steady stream of vacationers, new regions are rapidly increasing in popularity. One reason for this shift seems to be the […]

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Golden Week: China’s Biggest Holiday for Travel

There are two major holidays in China that most Chinese make big travel plans for. The first is the Spring Festival, which coincides with China’s Lunar New Year and when millions of people travel to spent time with their families. The second major holiday is China’s National Day. It’s often called […]

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New Report: How Global Events Impact Travel

Travel trends across the globe are constantly in flux due to a variety of different factors including: Socio-economics – including shifts in exchange rates like those seen in the U.K. after the Brexit decision; The draw of different types of popular events, such as the Olympics and FIFA World Cup; […]

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The Trends Defining Millennial Business Travelers

Business travelers are a notoriously mercurial and diverse demographic, and as we’ve explored in previous posts, they can be tricky to target due to their vastly divergent booking protocols and preferences. Adding to these challenges is the fact that millennials are poised to claim their place as the predominant corporate […]

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Airbnb: What You Need to Know to Stay Competitive

The travel industry is always evolving, and as advertisers, we must keep up with those changes and strive to stay innovative. We aim to do that by not only staying up to speed on industry research but also by implementing various strategies based on that research. In a recent research […]

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Highlights from ITB Berlin 2018

Earlier this month, over 110,000 trade visitors from around the globe gathered in Berlin for ITB Berlin (Internationale Tourismus-Börse Berlin). Our team attended the event, where we had the opportunity to meet with clients, discuss new trends with our key partners and learn more about the latest hospitality trends through […]

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