https://www.koddi.com/wp-content/uploads/2018/04/OceanVillas.jpg|Using Metasearch to Grow Brand Awareness for Tablet
The leading curator of boutique hotels, Tablet specializes in matching travelers with unique travel experiences. Recognizing that would-be travelers were spending an increased amount of time comparing prices on metasearch sites, Tablet directed its focus to reaching these customers and demonstrating competitive pricing. To strategically scale their metasearch reach, Tablet sought a technology partner that could help the brand drive more bookings and attract new customers.
Koddi and Tablet did more than drive traffic to the highest converting properties. Together, we engineered a campaign that engaged with customers with whom Tablet’s boutique offerings would resonate. Thorough analysis, granular audience segmentation, and automation built the foundation of a campaign capable of systematically presenting compelling offers to a highly engaged user. We launched a campaign that focused on conversions that both improved the bottom line and drove more vital business goals.
Within 30 days of the campaign’s launch, Tablet saw a quick improvement across all of their key performance indicators. Through continual testing and optimization, these gains increased over time. The category of metasearch bookings, which had previously been on the decline, saw at its peak a 200% year over year increase. Customers coming from metasearch also became 17% more likely to turn into repeat customers, returning to Tablet to book again. As investment in metasearch increased, performance across all channels improved. A focus on driving loyalty caused all ships to rise.
200%|increase in monthly bookings|345%|increase in monthly traffic|17%|increase in repeat customers
https://www.koddi.com/wp-content/uploads/2018/04/Spa.png|When we invest in metasearch, everything else in our company just works better.|Elizabeth Lahey|Head of Marketing at Tablet Hotels
Tablet was founded in 2000 in search of a cure for boring travel and an antidote to the internet’s most common affliction: an overdose of options. Tablet prides itself in selecting only the world’s most extraordinary hotels. Their mission is to put the ease, the romance, and the glamour back in travel, from inspiration to confirmation. Tablet’s curation process includes a team of experts that anonymously visits and evaluates each hotel. The site only accepts customer reviews from verified stays and will remove any hotel with a less-than-stellar rating.
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