After a brief appearance during 2018, the long-awaited and high-impact product from Google, Promoted Hotels, is back on the front pages of Google Hotel Search. Google continues to increase its efforts to move up the funnel across the travel industry and is now, once again, putting advertisers in the driver’s seat. Within the framework of the updated hotel search experience,...
When it comes to Facebook advertising, where you place your ad can be as important as what your ad says. Placement optimization can boost performance when using campaign objectives such as website clicks, mobile app installs, and conversions. Since dynamic ads for travel (DAT) is still a relatively new solution, some travel advertisers have been hesitant to use placement optimization...