Countries like China, who first weathered the coronavirus, continue to show positive signs of recovery following relief from lockdowns. As the initial epicenter of the COVID-19 outbreak, China trends could serve as a projection model for phased recovery around the world. Back in late February, travel demand for China began to see an increase following the outbreak of COVID-19. Since...
COVID-19 has caused global impacts across many industries, but most remarkably on the travel segment. China was the initial epicenter of the COVID-19 outbreak, so the most immediate implications to travel were realized in China. This has had the positive impact of China being one of the first markets in recovery, while other markets are still in decline or bottoming...
Chinese New Year, also known as Lunar New Year or Spring Festival, is a holiday that celebrates the beginning of a new year based on the traditional lunar calendar. Akin to Christmas in the western world, over a quarter of the world’s population observes this holiday, especially in East Asia. This celebration is family oriented, as parents take vacations with...
As the most populous region for centuries, Asia-Pacific (APAC) is now one of the largest markets in every sense. Nearly two-thirds of the world’s population resides here, and their demand for travel increases steadily every year. Due to improvements in residents’ lifestyles and internet service investment, in 2018, digital ad spend across the whole region surged massively to $210.43 billion,...
There are two major holidays in China that most Chinese make big travel plans for. The first is the Spring Festival, which coincides with China’s Lunar New Year and when millions of people travel to spent time with their families. The second major holiday is China’s National Day. It’s often called Golden Week because the holiday lasts a whole week, normally...
As a Taiwanese immigrant now residing in the US, I personally get into the “holiday spirit” during this time of the year. If you’ve heard that 2018 is the “Year of the Dog,” you may already know that another side of the globe is currently celebrating Chinese New Year, which is also called “春节” (Chūn Jié): a week-long traditional holiday...