The spirit of innovation thrives at Koddi, and today, we're excited to announce a series of enhancements that not only streamline our internal processes but also amplify customer and partner access to insights and actions. Accelerated Data Processing for Earlier Impact Opportunities Our team has introduced notable improvements in our data processing capabilities, resulting in a 20X increase in...
Performance reporting is an essential component for measuring the success of an advertising campaign. Doing so allows the advertiser to monitor and track critical performance data and plan for future success. Koddi is committed to driving innovation through leading technological improvements and enhanced user experiences – as such, we’ve introduced new advanced reporting capabilities for our travel industry clients using...
by Kaylie Breslin and Hudson Byorick With our roots firmly planted in the travel industry, Koddi is monitoring holiday travel demand and seasonal trends for Thanksgiving, Christmas, and New Year’s Eve 2021 to see how they compare to previous years. Demand data indicates that travel over the 2021 holiday season will surpass both 2019 and 2020 demand. What...
With unprecedented market conditions, COVID-19 has spurred dramatic shifts in travel trends. Recent changes to user behavior include declining demand across major metropolitan areas, early signs of recovery in China, as well as notable shifts in demand across booking windows. With recent updates to hoteliers’ cancellation policies and volatility due to travel bans and stay-at-home orders, extremely short booking windows...
COVID-19 has caused global impacts across many industries, but most remarkably on the travel segment. China was the initial epicenter of the COVID-19 outbreak, so the most immediate implications to travel were realized in China. This has had the positive impact of China being one of the first markets in recovery, while other markets are still in decline or bottoming...
In our previous posts on the COVID-19 pandemic, we’ve looked at the impact on travel demand in Europe and the United States. With some of the more recent announcements by the World Health Organization and the US government, shifts in hotel demand are quickly occurring across the country. To get a clearer picture of how search traffic is being affected...