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Driving Facebook Performance With Cross-channel Analysis

Facebook’s Dynamic Ads for Travel (DAT) has proven to be a successful product for advertisers since its inception in 2016. As competition for users with travel intent increases and scalability plateaus, advertisers continue to research ways to improve performance and increase booking volume while maintaining return on ad spend and […]

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Immersive Ad Experiences with Facebook Collection Ads

Facebook made the Collections ad format available for Dynamic Ads for Travel last October. And just last week, Facebook released a case study highlighting IHG’s successful launch of the dynamic collections format for travel. The initial test results were impactful, driving a 3x higher ROAS and 11% increase in CTR. […]

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New Features on Dynamic Ads for Travel

Facebook recently announced new features for DAT which include new ad types, creative options, and targeting capabilities. By introducing new Dynamic Ads for Travel features, Facebook is helping advertisers increase their ability to reach customers where they are and accomplish marketing objectives like gaining awareness, generating leads, and driving booking […]

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Facebook Travel Summit 2017

Last week, we attended Facebook’s Travel Summit in New York. We heard some great talking points and vision from the Facebook team, including the continued discussion of a mobile-first approach and how to create engaging creative for travel brands. Much of the content displayed during the event featured snackable video, […]

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Koddi Wins Facebook Innovation Spotlight for Driving Results

We’re thrilled to share that we’ve been awarded the Driving Results award in the 2017 Facebook Innovation Spotlight, an annual event that identifies game-changing innovations among Facebook Marketing Partners in the advertising industry. Koddi has been a Facebook Marketing Partner since 2016, and we’ve helped enterprise-level travel brands optimize complex […]

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Reaching Broad Audiences with Dynamic Ads for Travel

Last week Facebook released broad audiences for Dynamic Ads to all advertisers globally on Facebook, Instagram and Audience Network. This is a huge move for Facebook toward a full-funnel approach that presents a major opportunity for travel advertisers to reach new customers with city-specific intent. We’re extremely excited to see […]

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Leading the Charge on Facebook’s Dynamic Ads for Travel

A little over a year ago, travel brands were using Dynamic Product Ads (DPA), a primarily retail-focused product, as a direct response marketing channel on Facebook. While our clients were experiencing growth on Facebook, making the product work for travel advertising was a real challenge which hindered initial growth.  Facebook ultimately […]

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Placement Optimization on Dynamic Ads for Travel

When it comes to Facebook advertising, where you place your ad can be as important as what your ad says. Placement optimization can boost performance when using campaign objectives such as website clicks, mobile app installs, and conversions. Since dynamic ads for travel (DAT) is still a relatively new solution, […]

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Understanding Events on Dynamic Ads for Travel

Facebook’s Dynamic Ads for Travel (DAT) was created to capture travel-specific intent signals to allow advertisers to deliver relevant content to potential customers. As an early adopter of the product, we’ve had a significant amount of time to observe how users behave based on the events the Facebook pixel captures […]

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4 Tips for Facebook’s Dynamic Ads for Travel

In our previous blog post, we highlighted the main differences between Dynamic Ads for Travel (DAT) and Dynamic Product Ads (DPA). Put simply, Dynamic Ads for Travel (DAT) is essentially Dynamic Product Ads (DPA), but designed specifically to support travel brands (boy, do we love acronyms.)

We have been running DAT campaigns from the earliest days of the program, and with participation steadily increasing, we figured this would be a good time for us to share some of the things that we’ve learned along the way.

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